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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW Concept 4 Series Coupe proves that 3-2=4

BMW may be calling this 4 Series Coupe a concept, but take a long, hard look - this will be the car that replaces the 3 Series Coupe in the automaker's lineup. Don't let that number change trip you up. This car will have all the basic elements of what makes a 3 Series coupe so popular, and while this isn't technically the production model (there are still come conceptual elements and we don't have powertrain details), it's pretty much what we can look forward to seeing out on the road very soon. And honestly, the naming strategy isn't that weird (though it's still plenty odd) - BMW will be using even numbers for all its coupes and convertibles moving forward. 1 Series, meet 2 Series. And when a 3 Series loses two doors, it becomes a 4 Series.
Dimensionally, the new 4 Series coupe is 1.7-inches wider, half an inch shorter in overall height, and rides on a 2.0-inch longer wheelbase. It's a really pretty thing, with bold, aggressive body sculpting up front, and a rear deck that's sort of like a downsized version of the larger 6 Series two-door. It's all very handsome, but we'll reserve final judgment until we see the production version with its likely smaller wheels and possibly toned-down visuals.
We don't yet have powertrain details, but we fully expect the 2.0-liter turbocharged four-cylinder and 3.0-liter turbo-six to carry over in 328i 428i and 435i guise. Though remember, other 3.0-liter models in BMW's range use 40i designation, so we could possibly be looking at a 440i Coupe, instead. We won't know until the production car officially bows later this year.

BMW may keep next 1 Series out of the US

As BMW prepares to introduce the all-new 2 Series coupe and convertible, the 1 Series name definitely won't be going away. We know new sedan and hatchback models are in the works; including the GT shown above. According to Car and Driver, though, the future of the 1 Series nameplate in the US could be dependent on rival premium small cars like the Mercedes-Benz CLA-Class and Audi A3.
In an interview with C/D, BMW's North American head of product planning and strategy, Paul Ferraiolo, said that pricing might be the biggest deterrent to offering the third-gen 1 Series in the US. As he points out, BMW currently prices the 1 not too far from the 3 Series, but Mercedes-Benz and Audi will have their new small cars priced well below the $30,000 mark. BMW's Mini brand will also factor into the consideration since the 1 GT will share its underpinnings with the next-gen Cooper lineup.