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BMW bringing special Horse Edition 7 Series to Beijing

The Beijing Motor Show is just a couple of weeks away, and BMW wouldn't miss out on the opportunity to show off its latest wares to one of its most vital markets. So when the doors open in Beijing, BMW will showcase the new 2 Series Active Tourer, 2 Series Coupe, M3 and M4, 4 Series Gran Coupe and X4. It will also introduce the i3 and i8 to China for the first time. But those are all models we've seen already. What's new is... wait for it... the 7 Series Horse Edition.
Not celebrating horses so much as the Year of the Horse, this special edition 7 Series is based on the long-wheelbase model and comes with all manner of M equipment packages, a special paint job from BMW Individual and unique touches inside and out. BMW isn't saying which engine it features, but it sells the series in China in 730Li, 740Li, 750Li, 760Li and ActiveHybrid forms, with rear- or all-wheel drive. Given that the one pictured is wearing an xDrive badge, it would have to be either the 740Li or 750Li, but buyers will presumably be able to order it in whichever spec they desire.
While it may not be as exciting as the 9 Series concept BMW is rumored to have lined up for the Beijing show as well, you can bet that the Bavarian automaker will find plenty of buyers for this extra-special, extra-Chinese, extra-equestrian luxury sedan, and command a healthy premium from each and every one of them.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

BMW unleashes new M4 racer on DTM

We may not get to enjoy the fruits of it all, but we're in the midst of a golden age in touring car racing around the world. In Northern Europe, rival local series have amalgamated into the Scandinavian Touring Car Championship. In the UK, the British Touring Car Championship is enjoying the largest and most diverse grid in its long history. In Australia, the V8 Supercars series has grown from a Holden vs. Ford battle to include challengers from Mercedes, Nissan and Volvo. And in Germany, the DTM championship has managed to lure BMW back onto the grid to open up the battle between Mercedes and Audi. All good things, in short.
Since returning to the Deutsche Tourenwagen Masters in 2012, BMW has won the drivers' title once and the constructors' title twice, proving the Bavarian manufacturer to be not only a suitable challenger to the two-horse race between its star- and ring-emblazoned rivals, but the dominant force in German tin-top racing. Now BMW is set to enter its third season since returning to the DTM, and this is the car with which it intends to do so.
Replacing the M3 DTM that has impressively won half of the DTM races it has contested over the past two years, BMW's latest racing car is made in the mold of the new M4 coupe. Only it's even meaner. While the production version has switched to a turbo six, the DTM version still uses a V8: a 4.0-liter unit with four-valve cylinder heads, mandatory air restrictors and a Bosch ECU to channel 480 horsepower and 369 pound-feet of torque to the rear set of Hankook racing slicks through a six-speed sequential gearbox. The lightweight chassis is rounded out with competition-level aerodynamics and all the mandatory safety equipment.