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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW i3 to start at $41,350*

With a week to go before the global debut of the BMW i3, BMW has announced pricing for its first-ever production electric vehicle. The all-electric version of the i3 goes on sale in the second quarter of next year with a starting price of $41,350 (*not including $925 for destination nor any applicable government tax credits).
Some of the pricing elements for the i3 that BMW continues to withhold are the cost of the model using a gasoline motorcycle engine as a range-extending generator, or that of the DC Fast Charge option. This latter feature will allow the i3's depleted lithium-ion battery pack to get an 80 percent charge in just 20 minutes; for comparison's sake, the DC quick charge feature is a $750 option on the 2014 Chevy Spark EV.
Sure, we've already driven the BMW i3, but the production version of the BMW EV - promising the interior space of a BMW 3 Series - will be unveiled next week at simultaneous ceremonies in New York, London and Beijing. Scroll down for BMW's brief press blast regarding its upcoming i3.

2015 BMW Alpina B6 xDrive Gran Coupe priced from $118,225* [w/poll]

If you're in the market for a high-performance BMW and you live in Europe, you've typically had two range of options at your disposal: you could go for one of BMW's own M models, or turn to Alpina. Though technically independent of BMW, Alpina is about as close to the manufacturer as a tuner can get, and many of its models are offered through BMW's own dealer network.
That's overseas, but in the North American market, BMW has typically taken a different approach, offering just one Alpina model - the B7 - to fill in for a lack of M7 performance sedan. That all changes, however, with the debut of the BMW Alpina B6 xDrive Gran Coupe.
Slotting in alongside the M6 Gran Coupe, the Alpina B6 xDrive Gran Coupe is marginally more expensive and slightly less powerful, but makes up for those relative (and negligible) shortcomings in spades. Both are based on the 6 Series Gran Coupe and both pack a 4.4-liter twin-turbo V8, but with key differences. Where the M6 produces 560 horsepower, the Alpina offers 'only' 540. But where the M6 channels 500 pound-feet of torque to the rear wheels through a seven-speed dual-clutch transmission, the Alpina drives 540 lb-ft to all four wheels through an eight-speed automatic.