Audi Tt Quattro Turbo on 2040-cars

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Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Audi details updated 3.0L V6 TDI engine

The brands in the Volkswagen Group have shown that they can develop some of the world's best diesel engines for passenger cars. At the Vienna Motor Symposium taking place May 8 and 9, Audi has an updated one to add to its lineup. It's launching a new version of the 3.0 TDI V6 with better efficiency and more power than the version currently in the US.
The new diesel will be offered in two tunes: 215 horsepower or 268 hp. However, Audi isn't giving away all of the new engine's secrets just yet. It says "depending on model" the mill makes as much as 442.5 pound-feet of torque and gets as much as 13 percent better fuel economy. That likely means the more powerful version gets the twist, and the other one has the better consumption, but we'll have to see.
To compare, the current 3.0 TDI offered in the US produces 240 hp and 428 lb-ft of torque. In the A6, it's rated at 24 miles per gallon city, 38 mpg highway and 29 mpg combined, according to the EPA.

Audi, Toyota land on MIT's list of 50 Most Disruptive Companies

MIT Technology Review, a magazine all about innovation, has announced its list of the 50 most disruptive companies in 2013, and both Audi and Toyota made the cut. While the term "most disruptive" may carry a negative connotation in most uses (especially in the classroom), the acknowledgement in this case is an accolade, signifying that the company is at the forefront of its industry. In a nutshell, a disruptive company is a business whose innovations force other businesses to alter their strategic direction.
Audi made the list for "pushing autonomous cars closer to fruition with a laser-scanning road detector that fits in a vehicle's front grille," and Toyota for "expanding its dominance of the hybrid-car market with its new plug-in version of the Prius." Click on the image above to be taken to the original graphic at MIT Technology Review, where clickable colored squares reveal information about each of the 50 winners, compiled from a variety of industries.