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Audi builds 3-millionth A3

About a month after Volkswagen celebrated building its 30-millionth example of the Golf, Audi has announced that it has produced three million versions of its small hatchback, the closely related Audi A3. Probably more surprising than the fact that the A3 has moved in such big numbers since its global debut in 1996 is the fact that it has done so with relatively little support in the US, seeing marginal sales in the States since 2005.
The three-millionth A3 was a Sportback TDI model, but the lineup has grown this year to include a new sedan and S3 model, and the hybrid A3 E-tron is on the way. With these new models - especially the sedan in the US - we expect the A3 to continue to be a popular entrant in the premium small segment. Scroll down for Audi's official press release.

European RS6 Avant ad features diesel-hybrid R18 racecar

We'd be just as happy to casually walk back to an RS6 Avant as anybody, but Audi's commercial for its fastest ass-hauling wagon takes casual to another level. The RS6 isn't even seen until more than two-thirds of the way through the 46-second German commercial, but Audi seduces us long before that with the R18 E-tron Quattro diesel-hybrid endurance racer juxtaposed into scenes of everyday life. Since when can you be picked up at the airport or drive peacefully to a riverbed in a racecar?
The German automaker cashed in on childhood dreams its nearly flawless endurance-racing pedigree big time for the advertisement - and it works, even though we realize the RS6 drinks gasoline and isn't a hybrid. It does have Quattro four-wheel drive, however. But the commercial makes us want the beautifully pragmatic long-roof with 550 horsepower all the more, especially since Audi currently has no plans to bring it to the US. Please say it ain't so!
Even if the US doesn't get an RS6 Avant, we're happy to indulge in commercials like this. Be sure to watch it below.

Audi A0 in development based on VW Up!

Bigger, it seems, is no longer better. Volkswagen has made waves with its Up! city car, a plucky three-door that's been a bit of a hit since it burst onto the automotive scene, spawning a number of variants during its short life. And while our European friends have gotten a Cross Up!, a commercial version, an EV model, Seat- and Skoda-badged variants, and a rumored diesel-electric Twin-Up!, the small city car has been lacking in terms of its premium content.
That fact makes this rumor rather tantalizing - Audi might be working on its own version of the front-engined, front-drive city car, to be called the A0. The report comes from AutoExpress, which claims Audi CEO Rupert Stadler wants a premium Up! that features a distinctive interior and exterior treatment.
Changes could include a trapezoidal grille, in addition to premium exterior features like LED lighting and alloy wheels. The cabin would feature leather and likely a version of Audi's MMI infotainment system, while power would come from a 109-horsepower, 1.0-liter engine found in the Up! GT Concept.