2002 Audi Tt on 2040-cars

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24 Hours of Le Mans an on-and-off love affair

There was little usual about this year's 24 Hours of Le Mans - intermittent rain in the weeks before the race meant cars didn't get on track as much as they wanted, and intermittent rain during the race meant cars went off track a lot more than they wanted. The race started with a wet track, and one of the records broken because of the random downpours was the number of times the safety car led the field - 11 times this year - although the record of two hours and 53 minutes of lapping behind the safety car, set in 2011, was not eclipsed.
None of that served to dampen the action. With little more than an hour left in the race there were cars still only a few seconds apart fighting for position, leads still changing because of pit stops and everyone drafting anyone they could.
Things didn't go the usual way up front, either - well, not exactly...

Tom Kristensen walks through a perfect lap of Le Mans in Forza 5

One of the best ways of learning a new track, aside from driving it, is to hear someone that's intimately familiar with it give you a good walkthrough. That's just what you'll get here, as the winningest driver in 24 Hours of Le Mans history, Tom Kristensen, walks you through the Circuit de la Sarthe's high-speed, 8.5-mile strip of pavement.
Kristensen is dubbed over scenes of drivers from a Forza Motorsport 5 contest lapping the track at the wheel of an Audi R18 E-Tron Quattro, adding a bit of visual sense to the Danish drivers description of the track.
With the 2014 24 Hours of Le Mans kicking off this weekend, this is just the sort of video you'll want to watch to get you in the mood. Take a look below, and then let us know what you think in Comments.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.