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2018 Audi Q8 tears up the Nurburgring

Audi took to the Nurburgring to test the upcoming Q8, showing off the attractive yet minimalist shape we've seen on the international auto-show circuit this year. One thing that's not understated: the massive grille that's blacked-out in these spy shots. We expect the 2018 Q8 to go on sale about a year from now. The coupe-like styling belies a roomy SUV, one that has space in back and is expected to seat five comfortably. Using Volkswagen Group's MLB platform, the Q8 would slot in as the sportier counterpart to the Q7, which seats seven and has a more traditional design. The Q8 will take aim at the Mercedes GLE Coupe, BMW X6, Maserati Levante, and others. So what will be under the hood? Some rumors suggest the Q8 RS version will get the same twin-turbo V8 engine as the Lamborghini Urus (a VW Group sibling). The concept at the Detroit Auto Show was a high-powered turbocharged plug-in hybrid, while the Geneva concept, called the Q8 Sport, used an electric supercharger to augment its hybrid powertrain. The vehicle on the 'Ring looks near-production-ready with the roofline a little less dramatically chopped than the concepts. The strong lines and creases continue, however, and the Q8 is poised to be a head-turner when it arrives in production trim. Related Video: Featured Gallery 2018 Audi Q8 Spy Shots View 10 Photos Spy Photos Audi Crossover SUV

Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video:

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.