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Audi promises next A8 on sale by year's end, LED Matrix lamps to be available [w/video]

Audi has just released details about its new Matrix LED headlamps, but just as illuminating as the new lighting technology is confirmation that the next A8 will appear "on the market at the end of 2013." While Audi is calling the model new, expectations - and the spy shots above - suggest more of a traditional mid-cycle refresh.
Audi says that its new A8 Matrix lights are comprised of 25 high-beam LEDs, clustered in groups of five paired with reflectors. Unlike traditional automatic high-beam setups, the Matrix array is so precise that it "blanks out light that would shine directly onto oncoming and preceding vehicles" while continuing to use full high-beam power on other sections of the road and shoulder not occupied by other vehicles. Further, the camera- and electronic brain-governed system can dim or extinguish LEDs as necessary to deal with traffic. The active system also differs from today's adaptive headlamps by not requiring servo motors to direct light, yet they can still function as cornering headlamps - ones that can predict a road's trajectory because they are linked with the car's GPS system. Interestingly, the system also works with Audi's optional night vision system. When the latter detects a pedestrian in the dark, it automatically flashes a batch of LEDs to put both the driver and pedestrian on notice about each others' presence.
Only one problem in all of this trick lighting business: they aren't legal here in the US, at least not yet. Audi and other automakers are currently petitioning the National Highway Traffic Safety Administration, trying to sell the government agency on the technology's safety benefits. For the moment, Matrix headlamps are likely to remain forbidden fruit, but you can check them out and see what you might be missing in the video below. As for the 2015 A8, we're guessing it'll surface at the Frankfurt Motor Show in September.

Mattias Ekstr?m unleashes bonkers 600-hp Audi S1 Supercar on World RX

Mattias Ekström doesn't need to prove anything. He's won the DTM title twice and before that the Swedish Touring Car Championship. But being a racing driver as he is, Ekström has been looking for new challenges. He's contested the Swedish Rally six times, the German Rally twice, he's driven in V8 Supercars and in NASCAR. He's even won the Race of Champions. Twice. Heck, we're surprised his long-time sponsor Red Bull hasn't let him try out one of its F1 cars. But this season it's on to a new challenge: the inaugural FIA World Rallycross Championship.
Ekström drove a Volkswagen Polo fielded by Marklund Motorsport in the Swedish rallycross round last season and came in second, but this year he's diving in head-first with his own team and his own car. His outfit EKS is hard at work preparing the new Audi S1 for competition in the World RX Championship, and will field two of them this season: one for Ekström and another for JWRC champion Pontus Tidemand.
Built to compete in the top category of the championship, the EKS Audi S1 Supercar will pack a 2.0-liter turbo four with 600 horsepower, all-wheel drive and a 0-60 time of 1.9 seconds. It's expected to make its debut late in May at the World RX of Great Britain where it will have to tangle with specially prepared versions of the Citroën DS3, Ford Fiesta ST and Peugeot 208 driven by the likes of Tanner Foust, Ken Block, Jacques Villeneuve and Petter Solberg. The sole North American round will be held in Trois-Rivières, Quebec, in early August, on the same circuit that once hosted Indy Lights, ALMS, Grand-Am, Can-Am and Trans-Am races.

Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.