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Next Audi RS4 to get V6 turbo, US sales still unclear

Audi's high-performance S models have forged a reputation in the US for offering wonderful driving dynamics in a package that doesn't scream, "I bought a sport sedan." However, its even higher-performance RS models are still somewhat of a rarity here. While the RS5 and RS7 are in the current US lineup, many of the wild RS models that Europe gets, like the RS6 Avant (pictured above), never make it to these shores. Unfortunately, that might not be changing anytime soon with the next-gen RS4.
The RS4 will follow the lead of the next BMW M3/M4 and (rumored) next Mercedes-Benz C-Class AMG and make the switch to a smaller turbocharged powerplant. According to an Audi insider speaking to Car and Driver, the next RS4 will drop the last generation's 4.2-liter V8 in favor of a turbocharged V6. The engine block will likely be shared with the supercharged 3.0-liter V6 in the regular S4 but fitted with two turbochargers. Power would likely be around 400 horsepower to match the 425-hp M3 and rumored 450-hp C-Class AMG.
Unfortunately, the RS might not make it across the pond to our waiting hands because the source says no decision has been made to export them yet. Obviously, we hope that Audi makes the right decision and brings the next RS4 here.

Audi UK in hot water over dealer safety claims

Car salesmen don't exactly have a reputation for being in the most truthful profession, and it appears that several Audi showrooms in the UK are playing into that stereotype. A BBC investigation found that multiple dealers told buyers that the company's models scored well in Euro NCAP crash tests. No big deal, right? The problem was that the vehicles were never actually evaluated.
The report began after an R8 buyer sent in a tip that his UK dealer claimed the sports car had received top Euro NCAP scores. However, it has never been tested by the organization. The BBC called 10 dealers inquiring about the A5 (pictured above), which also wasn't assessed. Nine said the coupe had been checked out, and six claimed it had a five-star rating - the best available.
Euro NCAP is funded by governments and motoring bodies, like the ADAC in Germany and the FIA. According to its website, the organization selects some of the most popular new models each year to crash test, and, the BBC claims, automakers can also pay to evaluate their cars. The last Audi tested was the A3 in 2012. The A6, Q3, A1, A4 and Q5 have also been tested since 2009, and they all received five-star ratings. However, the A5, A7, A8 and R8 have not been tested.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.