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Audi Super Bowl ad will star creepy Doberhuahua dog

Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
The apparent half-breed mutt offspring of a doberman and a chihuahua is set to star in Audi's upcoming Super Bowl commercial and appears to be what was terrifying the dog-show announcers so thoroughly in the last teaser video. Audi previously announced it was focusing its Big Game ad buy on the new A3, but we'll have to wait another week to find out just how it will manage to equate its new compact luxury sedan ad hatchback to a small dog with a big bite.
In the meantime, scroll down for the teaser video.

Audi planning A7 powered by fuel cell?

Back in March, Volkswagen AG CEO Martin Winterkorn voiced his doubts about the cost and infrastructure associated with building hydrogen fuel cell vehicles, but according to Autocar, that isn't stopping Audi from developing a fuel-cell version of the Audi A7. While we're inclined to take this report with a grain of salt, this wouldn't be the first time a VW executive has made seemingly damning statements about electric powertrains that later proved to be incorrect.
After speaking with Audi technical chief Wolfgang Dürheimer, Autocar reports that Audi is building a fuel cell A7 that is expected to be ready for testing by August. Like the electric E-Tron and natural-gas-powered G-Tron models, the hydrogen fuel cell Audis could, if produced, carry their own "tron" nomenclature.

LTE technology puts Audi in the driver's seat

The recently-launched Audi A3 Sportback was first-to-market with Long Term Evolution (LTE), or 4G, and LTE integration for connectivity on the move is an idea swirling all through the automotive world. Automakers see the faster speeds and faster responses of LTE compared to 3G as making it possible to one day have streaming video, cloud gaming, more intensive apps and even a virtual office with videoconferencing in your car. It will also enable more progress in machine-to-machine (M2M) adoption, giving cars a real-time ability to speak to one another and to infrastructure.
A video by Audi Deutschland looks at what might be possible not only for the average driver in an LTE-equipped car, but how a professional chauffeur might make the most of a car that can help him get his VIP passengers from carport to red carpet safely and on time. You can watch it below.