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Audi reveals next-gen TT interior at CES

Audi has taken the somewhat unusual step of unveiling much of the interior of its upcoming TT Coupe at the 2014 Consumer Electronics Show in Las Vegas. That's unusual, because they haven't shown us the car yet. Perhaps we shouldn't be surprised - with the proliferation of technology in automobiles these days, it's probably time we start considering them as much electronic devices as transportation devices.
While Audi has long been recognized as a leader in interior design, this new TT features an instrument cluster that is wildly different from what we've become accustomed to from the Four-Ring brand. Audi is calling its fully digital system a "virtual cockpit," and with its 12.3-inch LCD screen situated directly in front of the driver, it does away with the company's traditional Multi-Media Interface (MMI) display in the center stack. Two modes are offered, one classic option with large gauges and another more oriented to infotainment.
Besides electronics, the actual hard parts of the interior also show plenty of new thinking. With the removal of the central screen, Audi has been able to streamline its instrument panel to resemble a wing of sorts, with jet-like HVAC vents that house their own controls. Two more points for controls are presented to the driver, with buttons on the flat-bottom steering wheel and another set on the center tunnel.

BMW says SUVs killed the sports car market

In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.

Which would you rather have, Audi's RS5 or Mercedes' C63 AMG 507?

If you're in the market for a German sports coupe with a naturally aspirated V8, run, don't walk, to your nearest dealer because they are going to be gone very soon. European fuel economy and emissions rules have conspired to force automakers into seeking forced-induction mills. Motor Trend personality Jonny Lieberman is hosting the retirement party in the latest Head 2 Head video, where he takes on the 2014 Audi RS5 and 2014 Mercedes-Benz C63 AMG Edition 507 to decide which is the ultimate Teutonic V8.
To make the decision harder, Lieberman challenges the duo on the first soaking wet roads that Southern California has seen in ages. It forces the coupes to confront some of the actual weather that the rest of the country encounters regularly and serves to even the playing field somewhat between the charismatic rear-drive Mercedes-Benz and the all-wheel drive Audi.
It really is the end of an era for these coupes. The next Audi RS4 is rumored to switch to a twin-turbo V6, and while Mercedes won't officially admit it, the next C-Class AMG will likely switch to a 4.0-liter twin-turbo V8. And we already know the next BMW M3/M4 will rely on a 425-horsepower, 3.0-liter inline-six. Let's enjoy these eight-cylinder German giants while we can, and scroll down to watch the video.