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Audi R8 LMX illuminates the City of Light with lasers

Hard as it may seem to believe, the Audi R8 has been around for the better part of a decade. But does that make us love it any less? Hardly, especially not when Audi keeps rolling out ever-more enticing versions like the one you see here.
Debuting at the Paris Motor Show, the new Audi R8 LMX is the most powerful version of the supercar we've seen yet, thanks to a 5.2-liter V10 engine tuned to deliver 570 metric horsepower. That's 562 by our count, making it ten horses more potent than the R8 GT, or 37 more than the standard ten-cylinder R8 5.2 FSI - enough to propel the LMX to 62 in 3.4 seconds.
That's not all that sets the LMX apart, however, as Audi has fit it with cutting-edge laser-beam headlights. It comes exclusively as a coupe in Ara Blue with carbon fiber trim, special wheels, red brake calipers and a black leather cockpit. Only 99 examples will be made, and with those laser headlights banned in the US, your best chance of seeing one is in the gallery of live images above.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.