2011 Audi R8 on 2040-cars

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2014 Audi S3 Cabriolet

Drivers are either droptop people or they're not. As most usually aren't - at least as far as the willingness to buy one is concerned - all convertibles tend to remain strictly niche cars. Thus, automakers must ask a noticeably higher price for them.
The Audi S3 Cabriolet is about as niche as you can get in the open daylight of mainstream automaking. Of course, the S3 cab doesn't really need to sell in big volumes; it exists because it's an easy and not too costly bit of flair for the company. In the US, this model would probably base out at around $44,000 if it were to join our fleet, which is problematic, as I'll soon explore.
In what may be a sign that Audi is essentially okay with all this, it had me up to central Sweden to twist around on the snow and ice in the open S3. The grounds ended up offering precious little ice and snow, so I drove the two-door ragtop on dusty, thawing Scandinavian roads. This was a blessing really, since ice driving in a cabrio - even a Quattro one - doesn't really reveal much of anything about such a car in its typical day-to-day life.

We demo Audi's Traffic Jam Assistant tech on the road [w/video]

The closer automotive technology comes to making good on the promise of fully driverless vehicles, the better we see just what difficult work reaching that ultimate goal will become. That's because, unlike so many other in-car technologies that need only integration into a vehicle, truly autonomous cars will also insist on involvement with the surrounding environment, fellow motorists, infrastructure in cities and other communities and making it all work without exposing automakers to law-breaking or tremendous possible litigation. Clearly that isn't all about to happen in one go.
At CES in 2012, Audi told us about a debuting technology that would mark a significant step along the path towards self-driving cars: Traffic Jam Assistant. This year, the German automaker invited us out to Las Vegas to see the jam-busting technology in action, on a relatively busy freeway.
The Traffic Jam Assistant (we're pretty sure that name is still in Beta) promises to relieve drivers from the tedium of slow-moving freeways by taking care of braking, acceleration and staying inside of the lane - all with no input from the human behind the wheel. While still a fair step from truly autonomous driving, the goal here is to give a commuter some respite from the mechanical, time-wasting traffic jam paradigm, potentially opening up a space for productivity in the process. (Audi can't come right out and say that TJA will allow you to use your cell phone in traffic, as that's still against the law in many places, but something like that is clearly on the radar... er... LiDAR.)

2014 Audi RS7 priced from $104,900* in the US [w/video]

Audi has officially priced the svelte 2014 RS7 from $104,900 (*not including $825 for destination), undercutting its sole competitor, the BMW M6 Gran Coupe, by $8100. Even when we're talking about six-figure super sedans, that's not a small amount of money. And soon, this class of sleek stormers will be joined by the updated Mercedes-Benz CLS63 AMG 4Matic.
With its combination of a twin-turbocharged, 4.0-liter, 560-horsepower V8 engine and Audi's excellent Quattro all-wheel drive, the RS7 is expected to hit 60 miles per hour in just 3.7 seconds, 0.4 seconds faster than the manufacturer estimate for the M6 Gran Coupe.
We've already given the RS7 a thorough shakedown in Europe, and we came away quite impressed with just how stunning this Audi is, both to drive and to look at. Now that we've got a price to go along with the performance and style, this Audi is even more appealing - in our high-dollar dreams, anyway. Take a look at a short video from Audi, as well as the official press blast, below.