2008 Audi R8 4.2 on 2040-cars

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Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.

Audi UK in hot water over dealer safety claims

Car salesmen don't exactly have a reputation for being in the most truthful profession, and it appears that several Audi showrooms in the UK are playing into that stereotype. A BBC investigation found that multiple dealers told buyers that the company's models scored well in Euro NCAP crash tests. No big deal, right? The problem was that the vehicles were never actually evaluated.
The report began after an R8 buyer sent in a tip that his UK dealer claimed the sports car had received top Euro NCAP scores. However, it has never been tested by the organization. The BBC called 10 dealers inquiring about the A5 (pictured above), which also wasn't assessed. Nine said the coupe had been checked out, and six claimed it had a five-star rating - the best available.
Euro NCAP is funded by governments and motoring bodies, like the ADAC in Germany and the FIA. According to its website, the organization selects some of the most popular new models each year to crash test, and, the BBC claims, automakers can also pay to evaluate their cars. The last Audi tested was the A3 in 2012. The A6, Q3, A1, A4 and Q5 have also been tested since 2009, and they all received five-star ratings. However, the A5, A7, A8 and R8 have not been tested.

Audi design getting big overhaul?

Car and Driver has an update on the design shuffle in Ingolstadt that will ultimately bring more differentiation to Audi products. Last November, Audi design chief Wolfgang Egger spoke of the need to do "something new without breaking from tradition" in Audi design, but talk at the time centered on how the Crosslane Coupe Concept would influence the new looks of the brand's Q cars. The most recent moves appear focused on passenger cars, with designers from Volkswagen Group kin like Bentley and Seat moving to Audi, and outsiders from Alfa Romeo moving in.
While Egger decreed the end of "scalable design" to CD, last November's report said there would be more technology and "greater visual cohesion" between interior and exterior design. We still have no idea what all this means nor when we'll see visible changes in production, but at least we know there's something being done behind the scenes.