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Audi reveals next-gen TT interior at CES

Audi has taken the somewhat unusual step of unveiling much of the interior of its upcoming TT Coupe at the 2014 Consumer Electronics Show in Las Vegas. That's unusual, because they haven't shown us the car yet. Perhaps we shouldn't be surprised - with the proliferation of technology in automobiles these days, it's probably time we start considering them as much electronic devices as transportation devices.
While Audi has long been recognized as a leader in interior design, this new TT features an instrument cluster that is wildly different from what we've become accustomed to from the Four-Ring brand. Audi is calling its fully digital system a "virtual cockpit," and with its 12.3-inch LCD screen situated directly in front of the driver, it does away with the company's traditional Multi-Media Interface (MMI) display in the center stack. Two modes are offered, one classic option with large gauges and another more oriented to infotainment.
Besides electronics, the actual hard parts of the interior also show plenty of new thinking. With the removal of the central screen, Audi has been able to streamline its instrument panel to resemble a wing of sorts, with jet-like HVAC vents that house their own controls. Two more points for controls are presented to the driver, with buttons on the flat-bottom steering wheel and another set on the center tunnel.

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.

J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.