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Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

More details on next Audi A4 mooted, including PHEV

With just under two more years until the next-gen Audi A4 hits the streets, it's not surprising that details are starting to leak out. The Brits from Autocar are reporting some information on the 2015 A4, although it isn't clear where any of it came from.
The most substantial news might be in regards to the plug-in hybrid version of the car. We've known for a couple years now that an A4 PHEV was being planned, but the report indicates that a trio of plug-in configurations are being planned, equipped with a 2.0-liter gas engine, a 2.0-liter diesel engine or a 3.0-liter supercharged V6. All engines will be paired with an eight-speed automatic transmission, and the A4 plug-in is said to have an all-electric range of up to 31 miles.
In terms of styling, the next A4 shouldn't stray too far away from Audi's current design language, but it will introduce a new version of the automaker's signature grille. Despite being about the same size as the existing A4, the fifth-generation model will drop some pounds thanks to various weight-saving techniques with the most obvious being aluminum body panels. Based on this info, we should see the A4 sedan and wagon in April 2015, an Allroad later in the year and a redesigned A5 lineup hitting the scene in 2016.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.