2012 Audi 2.0 Quattro Premium on 2040-cars

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Audi first to bring LTE to the car later this year

It appears Audi will be the first to market with in-car LTE service later this year. We knew that BMW was working on LTE integration last year with its ConnectedDrive, and we've been told that, by the end of 2015, most General Motors products will have it, but LTE can be ordered on the S3 Sportback (pictured) as soon as July. Other models in the A3 line-up will add the option in November.
Inserting an LTE-enabled SIM card into the Audi's MMI navigation will make the S3 a WLAN hotspot that can quickly shuffle high-definition content from the cloud to the cockpit. It will also bolster Audi Connect services like Google Earth, Facebook and Twitter, e-mail, and streaming internet radio.
We've been told that we'll be offered the LTE option when the 2015 A3 sedan gets here in the spring of 2014. Since the service requires you to provide a SIM card, we expect that costs and data caps will be a matter between you and the service provider; speaking of which, Audi hasn't announced yet who that provider will be on this side of the Atlantic. The press release below has more details.

Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.

Next-gen Audi Q7 to debut in Detroit

Audi's public relations team must really be getting fed up with research and design boss Ulrich Hackenberg. Aside from basically confirming that the next Audi R8 will share its bones with the Lamborghini Huracán and noting that it may take advantage of the Asterion Concept's hybrid powertrain technology, he's now let slip that the second-generation Q7 will arrive in January at the 2015 Detroit Auto Show.
"If you make a trip to Detroit, you'll see it," Hackenberg reportedly told Indian Autos Blog during Paris Motor Show festivities.
That's a bombshell, particularly as we've heard plenty about its potential powertrain technologies, including spy shots of diesel-powered models, plug-in-hybrids, sporty SQ7s and electric turbochargers, but there's been absolutely nothing concrete about when and where the car would debut.