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Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.

Audi Nanuk Quattro Concept is a wild surprise ahead of Frankfurt

Volkswagen Group Night ahead of the Frankfurt Motor Show always has some surprises, the first of which this year is the Audi Nanuk Quattro Concept. The all-wheel-drive, turbo-diesel-powered supercar is similar to the Giugiaro Parcour Concept that was unveiled earlier this summer. In fact, the Parcour's creator, Italdesign Giugiaro, penned the Nanuk, and we suspect much of the former found its way into the latter - with some changes, of course.
The diesel engine, a departure from the Parcour, is a twin-turbocharged 5.0-liter V10 TDI unit that develops 544 horsepower and a hole-digging 738 pound-feet of torque, which make the 4,189-pound all-road vehicle able to dispatch 0-62 miles per hour in 3.8 seconds and go on to a 190-mph top speed. Fuel consumption is a relatively low 30 miles per gallon for a car with this much performance.
The Nanuk showcases Audi's Quattro, though it uses a specially designed version of the all-wheel-drive system to get the job done. Audi's next generation of adaptive air suspension is featured as well, which fits the crossover nature of the Nanuk. Drivers are given a range of 2.76 inches of height adjustment, though Audi doesn't mention the car's minimum or maximum ground clearance.

Audi R18 E-tron gets new livery, mixes it up in city traffic [w/video]

The 24 Hours of Le Mans is still months away, but Audi Sport apparently can't wait to get started. It has just debuted the new livery for its 2014 R18 E-tron Quattro with a public drive through the streets of the town of Le Mans, while simultaneously announcing that it has a new, larger engine.
Factory driver Tom Kristensen piloted the prototype about six miles from the cathedral in the city center to the famous race track and completed a lap of a shortened version of the course. The car wears a new color scheme, which is similar to what it has raced with in the past, employing a combination of white, silver and red, plus a touch of black. Portions of the car are also reflective to show up better at night. The last time we saw the R18, it was displayed in a black and red livery. The team has also revealed that the 2014 will be powered by a new 4.0-liter diesel V6, an increase of about 300 cubic-centimeters from last season.
Audi Sport said that the stunt was inspired by the classic days of the race when drivers used to arrive to the city in the same cars they were going to race. Even back then, it's doubtful they arrived several months early, though. The 2014 R18 will make its competition debut on April 20 at the Six Hours of Silverstone. Scroll down to watch a video of it making the drive through town and read the full press release.