A8l Awd Quattro Navigation Premium Pkg Heated Cooled Leather Rear Cam Power Roof on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Audi A3 outselling Mercedes CLA 2 to 1 in its first 3 months on sale

The Audi A3 is on fire in US showrooms. Not literally of course, that would be horrible, and the situation we're referring to is a good thing indeed, as the Four Rings has a serious hit on its hands with the compact luxury sedan. Looking at just its first three months on the market, the entry-level model is outselling the Mercedes-Benz CLA-Class by nearly two to one.
The CLA was one of the hottest new cars of last year. Mercedes even called it the company's best launch in 20 years, but it sees as if that early sales performance has not been sustainable. According to Bloomberg, the CLA has seen its sales drop year-over-year in seven of the last eight months, and the new A3 came at just the right time to fill that void.
In June, Mercedes shifted 1,658 CLAs in the US, compared to 2,452 for the A3. The Merc has sold more units so far this year but only because the Audi sedan has only been on sale for three full months. With the two cars being relatively comparable as compact, front-wheel-drive, German luxury sedans, it appears buyers prefer the Four Rings over the Mercedes star, so far at least.

Justin Bell laps Willow Springs... in the dark... using only night vision

Night vision has made its way into quite a few luxury cars as a night-driving safety feature, but eBay Motors wanted to see if the technology could be used to actually drive the car. Former racer and World's Faster Car Show host Justin Bell grabbed the keys to an Audi A7 and headed to Willow Springs Raceway to find out.
As if driving in the dark of the desert night wasn't hard enough, the car's windshield and side windows were blacked out, so Bell's driving relied completely on the three-inch night vision display located in the gauge cluster. In addition to navigating the track, his producers also threw in a few surprises for Bell on the track. We don't want to spoil too much for you, but based on the speeds exhibited in the video, we don't think 24-hour endurance races will be adding this tech any time soon; that being said, he probably drove the car faster and better than we could have.
Scroll down to watch how Bell does lapping the track using only the car's night vision.