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Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Refreshed A1 packs Audi's first three-cylinder gas engine [w/video]

Back in 2010, Audi debuted the diminutive A1, and it's sold over half a million of them since. Now, more than four years later, the German automaker has given its smallest and most accessible model a facelift and some updated equipment.
The latest version of the A1 benefits from a range of updates, including a sharpened take on the company's familiar styling with a reshaped single-frame grille, new bumpers front and rear as well as new wheel and color choices. But the biggest news is the introduction of Audi's first three-cylinder gasoline engine.
The turbocharged, direct-injected 1.0-liter three-pot churns out just 94 horsepower, but that's still six more than the previous base 1.2-liter four offered, all the while returning better fuel economy and emissions figures. Of course, that turbo three is not the only engine on offer, joining the 1.4-liter turbo four in 123- and 148-hp states of tune and the 113-hp 1.6-liter TDI. And of course there's still the 228-hp S1 performance model. Depending on specification, the engines are mated to a five- or six-speed manual, but can all be optioned with a seven-speed dual-clutch transmission as well.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.