2011 Audi A8 Auto Tiptronic on 2040-cars

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Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.

Mueller named Audi boss, too

Matthias Muller, chairman of the board for the Volkswagen Group, has officially taken the role of chairman of the supervisory board for subsidiary Audi. Muller takes over the role from the disgraced Martin Winterkorn. This appointment should come as a shock to no one, and not just because we told you about it last week. Since Audi is part of the Volkswagen Group, which Muller leads, he's effectively been the head of the subsidiary brand since his appointment in late September. This news simply formalizes his positioning at the Ingolstadt-based company. This, of course, is not Muller's first go-around at Audi. He previously served as Head of Product Management Audi (along with Lamborghini and Seat), before taking the lead on product planning at the entire VW Group. Check out the official press release from VAG. MATTHIAS MULLER BECOMES CHAIRMAN OF THE AUDI SUPERVISORY BOARD Ingolstadt/Neckarsulm, December 7, 2015 – The Chairman of the Board of Management of Volkswagen AG, Matthias Muller, has joined the Supervisory Board of AUDI AG and becomes its Chairman with immediate effect. Berthold Huber will continue to be Deputy Chairman. Furthermore, the two vacant seats for members representing the shareholders will be newly occupied by Julia Kuhn Piech and Josef Ahorner. Matthias Muller has been a member of the Board of Management of Volkswagen AG since March 1, 2015 and its Chairman since September 25, 2015. After completing high school in Ingolstadt, he did a toolmaker's apprenticeship at Audi. He then studied informatics at the Munich University of Applied Sciences. After graduating in informatics, Muller continued his career at Audi in 1978, progressing to become the Head of Product Management for the Audi, Lamborghini and SEAT brands. From 2007 onwards, Muller was Head of Product Management for the Volkswagen Group and the VW brand as well as Executive Vice President of the Volkswagen Group. From 2010 until September 2015, Matthias Muller was Chairman of the Board of Management of Dr. Ing. h.c. F. Porsche AG. Josef Ahorner (55) is the chairman of the supervisory board and main shareholder of Emarsys AG, and was a member of the shareholder committee of Salzburger Porsche Holding from 1996 until 2008. Julia Kuhn-Piech (34) is a real estate manager and a member of the supervisory boards of MAN SE and the Truck & Bus division of MAN AG.

Audi says new 48 volt micro-hybrid system improves fuel economy, paves way for electrification

Most cars use a 12-volt system to power their electrical components. But, with more and more electric bits and bobs being added to new vehicles, a dozen volts is looking a bit weak these days. In fact, Audi says that standard 12-volt systems are being stretched "to their very limits." Enter 48 volts. If used in a car that gets 40 mpg, that would translate to around 43.5 mpg. Audi is testing a supplemental 48-volt electric system in two prototype vehicles – modified mild-hybrid versions of the A6 TDI and the RS 5 TDI – in order to add in more electric technology (an electric compressor, for example, to improve acceleration) and "convenience systems for dynamic chassis control." Audi says it has more applications in the pipeline, but the overall gist is that the German automaker sees 48 volts as an "important building block in electrification strategy." As you can see in the picture above (click to enlarge), the RS 5 TDI concept uses a li-ion battery installed in the back of the car and an alternator to provide 48 volts when the engine is off. Audi says that the 48-volt system can save up to 0.4 liters of fuel per 100 kilometers. To put that into US numbers, if used in a car that gets 40 miles per gallon today, that would translate into a bump up to around 43.5 mpg. The Advanced Lead Acid Battery Consortium (ALABC) is also working on a 48-volt system to improve fuel economy and we've got a deep dive of Audi's electric turbocharger here. Even more powerful and efficient – the new 48-volt technology from Audi Important building block in electrification strategy More voltage and more power for new technologies Scalable platform concept suitable for wide-ranging uses Ingolstadt, August 25, 2014 – Audi is to upgrade part of its vehicle electrical system from twelve to 48 volts. The move represents another technical building block for facilitating the integration of new automotive technologies while increasing the power and efficiency of its cars. "We are using the full bandwidth of electrification in our drive principles strategy. Running part of the vehicle electrical system at 48 volts plays a central role in this," commented Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at Audi. "It enables us to make more energy available.