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The 2017 Acura NSX will cost $156,000

Back in October, when our Editor-in-Chief Mike Austin drove the 2017 Acura NSX for the first time in the Bay Area and at Sonoma Raceway, we guessed that the hybrid supercar would start at around the $170,000 price point. We weren't that far off – it starts at $156,000, and tops out around $205,000. But now that we have a solid sense of what Acura thinks this car is worth, and we know what they benchmarked the NSX against, we can compare apples to apples. Let's be clear: we like this car. Austin described it as "makes you giggle" fast, everyday-comfortable, and chock full of impressive party tricks like seamless shifting – with only a few foibles, like numb steering, to spoil the illusion of perfection. Back to the benchmarked cars. Acura says the NSX will compete with the Audi R8, and was developed to compete with the now-superseded 458 Italia. Let's start with the 2017 R8 V10 Plus – pricing hasn't been released, and a direct Euro-to-USD conversion isn't the whole story, but it starts at the equivalent of $179,000 in Europe. For that, the R8 V10 Plus provides 610 horsepower, a seven-speed DCT, and a 3.2-second sprint to 60 mph. The 458's successor, the 488 GTB, should be more expensive than the $243,000 the old model started at, and provides 661 hp, a seven-speed dual-clutch, and a 0-60 time of around three seconds (official numbers haven't been released for acceleration). For less money than either of these cars, the NSX delivers ... less. Total system output is 573 hp. It has a slight edge in gear count, at nine speeds, and should beat the R8 to 60 mph. But there's no V10, let alone Ferrari's feral turbocharged V8. It'll be up to buyers to determine if the compromises involved are worth a few thousand dollars in savings, if no options are selected. It should also be noted that Acura describes this as its first "built-to-order" vehicle, but the limited external color options and interior schemes don't appear to be much different than the extent to which you can customize an Accord. The configurator goes live on February 25th, if you want to see for yourself. Lastly, in what now seems to be a necessary part of a new high-end car launch, Acura will auction off VIN 001, the first production NSX, at Barrett-Jackson in January. All proceeds from that auction will benefit two charities: the Pediatric Brain Tumor Foundation and Camp Southern Ground. Related Video: Acura Shares Details of Next-Generation Acura NSX Sales Plan - 2017 Acura NSX U.S.

Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video:

How Audi will make roads friendlier to autonomous cars

Today, Audi announced some of the new projects it will be implementing on Germany's Digital Motorway Test Bed, which comprises a few sections of highway on which the government and industry can test autonomous and connected tech. Among Audi's projects is one specifically aimed at making roads easier for autonomous cars to navigate. Audi is looking to make the road and other objects more visible. The company has been researching materials that could make guardrails and road markers reflect radar waves more readily, and Audi will install test versions soon. The goal here is to help make these objects easier for the autonomous vehicle's sensors to see in inclement weather, and at greater distances in good weather. The company will also test additional road markings that will be easier to see for onboard cameras and will help the car place itself on the road. Audi will also try out new vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) technology that will be able to alert cars to speed limits, traffic conditions, ice patches and possibly allow for driving patterns such as platooning. This will be a significant step above the traffic light communication system Audi has released in select areas. The company will also be working on very detailed mapping of the area. Audi claims it will be accurate down to the centimeter. From what we've seen at MCity, the world as it stands presents all kinds of difficulties for autonomous vehicles, from worn-out signs to rough pavement. So any advances that make it easier for autonomous cars to see and communicate should help bring such vehicles to reality much sooner. Related Video: News Source: Audi Green Audi Technology Emerging Technologies Autonomous Vehicles v2v vehicle to vehicle communications vehicle to infrastructure technology connected cars v2i