2010 Audi A8 L Quattro Awd Sunroof Nav Rear Cam 42k Mi Texas Direct Auto on 2040-cars

Auto blog

Audi claims America unfairly pushes electrics over diesels, backed by survey

Audi, in case you haven't noticed, is quite committed to diesel technology. It champions oil burners in both the racing world and to consumers, offering American customers a total of five diesel-powered models, which is more than any brand in the US market save for its parent company, Volkswagen. In a bid to prove that diesels aren't some passing trend and are actually gaining momentum in the US, Audi commissioned Harris Interactive to conduct a poll of 1,600 American drivers, to see how they felt about diesel power. The resulting statistics are rather surprising.
57 percent of the 1,629 drivers surveyed think the government has unfairly favored hybrids and electrics over diesel power
65 percent of drivers support laws being passed to make diesel more accessible, while 66 percent support tax incentives for diesel-powered vehicles

US diesel model count to double for 2014?

While diesel cars are popular on most other continents, these less-complex alternative to hybrid-electric vehicles have yet to gain major traction in the US. As an increasing number of light cars and trucks start to offer these fuel-efficient engines, though, sales are expected to climb as well. While BMW, Mercedes-Benz and the Volkswagen Group (Volkswagen, Audi and Porsche) continue to lead the way, more non-German automakers like Mazda, Nissan, Chrysler and General Motors are starting to get serious about diesel in America.
TheDetroitBureau.com reports that the 2014 model year will see the number of diesel vehicles offered in the US double to about 40 nameplates, but the news gets even better for fans of these torquey and efficient powerplants. LMC Automotive has released data about future expectations of diesel cars in the US, and it predicts that sales should be very close to one million units in 2015 (up from an expected 600,000 units this year). By 2018, LMC's calculations suggest that sales will more than double from this year's expected totals accounting for almost 8 percent of new light-vehicle sales.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.