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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Audi TT most likely to breed crossover derivative

Audi has been rolling out successive concepts based on the new TT. Aside from the production coupe and convertible, we've seen the Shooting Brake concept in Detroit, the Offroad concept in Beijing and, most recently, the Sportback concept in Paris. The clear message is that Audi plans on actually producing more derivatives of its stylish two-door, but the question is which one will come first?
Speaking with Britain's Car magazine in Paris this past week, Audi technical chief Ulrich Hackenberg indicated that, while the decision has still yet to be made, the crossover is the most likely candidate.
Producing the TT Offroad concept - or something like it - would give Ingolstadt another addition to its growing crossover lineup that already includes the Q3, Q5 and Q7. Whether this would come in addition to or instead of the rumored Q1 and Q4 models remains to be seen, but crossovers have become increasingly popular and profitable for German automakers like Audi.

Audi claims World Endurance Championship at Fuji

It's been a successful racing season for Audi so far this year. After claiming the drivers' title in the DTM series, the German automaker has successfully defended both its titles in the FIA World Endurance Championship.
The decision came after heavy rain ended the 6 Hours of Fuji after only 16 laps, virtually the entire race having been run behind the safety car. Although Alexander Wurz, Nicolas Lapierre and Kazuki Nakajima won the race for Toyota - the Japanese automaker's first this season - the second-place finish achieved by Allan McNish, Tom Kristensen and Loïc Duval propelled Audi Sport Team Joest out of its challengers' reach.
While the actual drivers' title still remains in contention, the battle now comes down exclusively to the two leading Audi trios: McNish, Kristensen and Duval hold the lead with 147 points ahead of André Lotterer, Marcel Fässler and Benoît Tréluyer, who hold 106.25 points in the standings. Either way, Audi will be awarded both the drivers' and manufacturers' titles in the series with two races still to go in Shanghai and Bahrain.