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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi R8 Spyder looks like heaven at the Green Hell

After Audi took the wraps off the new R8 coupe at the 2015 Geneva Motor Show, we knew it would only be a matter of time before the convertible version arrived. Now, we've spotted the droptop during testing on and around the venerable Nurburgring Nordschleife in Germany. The new Audi R8 Spyder is expected to closely mirror the fixed-roof supercar we've already seen. Only instead of a tin top, of course, it'll have a folding fabric roof mechanism. This goes against the recent retractable hardtop trend, and the featured is used by the Ferrari 488 Spider and McLaren 650S Spider. Some revised air vents appear to be part of the R8's convertible package, as well. Otherwise, we can anticipate the same specs as the R8 coupe. The latest model ditched the previous version's V8 engine in favor of 10-cylinder options: a 5.2-liter V10 with either 533 horsepower in "base" spec or 602 hp in the V10 Plus model. Both drive all four wheels through a seven-speed dual-cluch transmission. The jury's still out on whether Ingolstadt will slot a smaller engine option into the R8, particularly for markets where tax brackets are determined by engine displacement. But whatever the coupe gets, the convertible is likely to offer it as well. Related Video:

Audi A3 Clubsport Quattro concept bringing its 525 horses to W?rthersee

It's almost late May, and you know what that means: the last of the snow has melted, the Stanley Cup playoffs are in full swing, the flowers are blooming, and the performance-car faithful are descending on Wörthersee in Austria for the annual GTI-Treffen.
Not only is the Wörthersee Tour (as the automaker calls it) a chance for enthusiasts to show off their rides, it's also a prime opportunity for the Volkswagen Group to show some of its most dedicated customers what it can do. Past meets have given us such notables as the Audi A1 Clubsport Quattro, Volkswagen GTI W12-650 and Skoda Fabia RS 2000 Roadster, to name just a few. And now Audi has emerged as the first VW Group brand to reveal what it has in store.
It's called the A3 Clubsport Quattro, and seems to offer a pretty clear indication of what we should expect of the next RS3. The concept is based on the S3 sedan, but swaps out its 2.0-liter turbo four for a retuned version of Audi's sweet 2.5-liter turbocharged inline-five, retuned to produce a massive 525 horsepower and 442 pound-feet of torque.