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Audi re-illuminates Sport Quattro with Laserlight concept for CES

Automakers typically spend months working on a concept car, then unveil it at a car show and move on to the next. But Audi has demonstrated a propensity at refining the same concepts and bringing them back for more. Just look at how many time Audi iterated its E-Tron concept, and how many diesel R8s it toyed with. It brought the Italdesign Parcour out of retirement and rechristened it the Audi Nanuk, and it's been doing the same with the Quattro concept for the past several years. The German automaker rolled out the first Quattro concept back in 2010, and followed up with the reborn Sport Quattro concept less than a year ago. And now it's preparing to unveil yet another.
Called the Sport Quattro Laserlight concept, this time it's not as radical a departure from the Sport Quattro concept as that was from the first Quattro concept. In fact, there's really only one vital difference. That'd be the laser headlights "that leave all previous systems in the dark," according to the press release below. The system uses matrix LEDs around the outside of the element as low beams, and lasers on the inside for high beams. Measured in mere microns, the laser diodes are significantly smaller than LEDs, while lighting up the road ahead for nearly half a kilometers (1,640 feet), providing twice the lighting range and three times the brightness of LED high beams.
Otherwise the concept car you see here and which Audi will display at the Consumer Electronics Show in Las Vegas next week is essentially the same as the one it showed in Frankfurt this past September. It's got the same measurements, wearing the same CFRP bodywork, with the same interior and the same 700-horsepower hybrid powertrain, only the yellow exterior has been repainted Plasma Red and the black interior redone in a more low-key Slate Grey, as you can see from the high-res image gallery above.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

2015 Audi R8 Competition ready to rock LA

The heyday of the first-generation Audi R8 is winding down, and the Four Rings already has a bespoke factory to start building the next model soon. In the meantime, the German brand is sending its supercar off with a bang at the 2014 Los Angeles Auto Show in the form of this limited-edition 2015 R8 Competition - the most powerful production vehicle ever made by the company.
Audi is earmarking just 60 examples of the Competition for the US, and this is more than just a trim package to say farewell. Power for the supercar comes from the usual 5.2-liter V10 that's massaged to develop 570 horsepower, an extra 20 hp over the already quite potent V10 Plus, and the only available transmission is the seven-speed, dual clutch S Tronic gearbox. The tweaks let this limited R8 rocket to 60 miles per hour in 3.2 seconds and achieve a maximum velocity of 199 mph. To haul that speed to a stop, it also gets ceramic brake disks with red calipers.
Of course, having such a rare supercar means showing off a little. Audi takes inspiration from the R8 LMS Ultra racecar for the Competition and tries to bring some of its details to the street. The model wears matte carbon fiber pieces replacing the rear spoiler, mirror housings, side blades, front spoiler and rear diffuser. For an extra mean-looking touch, it also has high-gloss black paint covering the wheels and exhaust pipes.