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Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.

New Audi Sport Quattro Laserlight geeks out with mad lumens

It's safe to say that, at least as far as automotive companies go, Audi's Sport Quattro Laserlight concept car is stealing the show here at CES in Las Vegas. The car's 700-horsepower hybrid powertrain and carbon-fiber bodywork mean that it would go like stink if it were ever allowed to turn a wheel, and the shapely coupe stance looks every inch the part of a modern-day super coupe, too. Better yet, the laser-powered headlamps that are the crowning glory of the concept car are actually slated for production at some point in the not-distant future.
We're talking about lasers here, folks. I don't know about you, but if you had told the 10-year-old, Real Genius-watching version of me that there'd one day be a car with lasers for headlights, well, I'd have wanted one of those things, pretty bad.
Anyway, Audi's lasers may not be able to ignite a giant pack of Jiffy Pop from space, but they are set to be the new standard for illumination on the road. The laser lights are nearly three times as bright and beam twice as far as current, top-notch LED high beams and were called "safer, sharper and more efficient" compared with existing technologies. That "safer" part works on two levels: the brighter beams offer far better visibility, naturally, but Audi also tells us that they won't dazzle oncoming drivers like traditional high beams will. That means you can drive with the maximum illumination at all times. Cool stuff, here at CES.

Audi sketches out new TT ahead of Geneva debut

In less than two weeks, the doors will open at the Geneva Motor Show, and we'll be there to capture all the action. Among the dozens of new debuts we're looking forward to will be the arrival of the new third-generation Audi TT, and to give us a better idea of what we're looking forward to, Ingolstadt has released this series of teaser sketches.
Looking every bit like a TT should and drawing heavily on the Allroad Shooting Brake concept that debuted at the Detroit Auto Show last month, the images foretell of a new Audi sports coupe with a single-frame grille, matrix LED lighting and a deeply creased hood with the four-ring emblem placed atop the nose, as on the R8.
Horizontal lines at the back preview Audi's next design language, with twin exhaust tips flanking the diffuser on base models and quad tips on the next TTS. A cleaner interior design also harkens back to the first-gen TT that started it all and from which the new one draws its inspiration. Scope out the images in the gallery above for a closer look at what's to come, then scroll down for the details in the press release below.