1999 Audi A6 Quattro Base Sedan 4-door 2.8l Low Miles 96k Safe, Fully Loaded on 2040-cars

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Audi's Super Bowl commercial hopes for a more equal future

While many of the automotive Super Bowl commercials we've seen so far have been comedic, Audi's ad takes a more serious, but hopeful, tack. The ad revolves around a soap-box derby race in which only one driver is a girl. The rest of the grid has a bunch of (oddly mean-looking) boys. On the sidelines is the daughter's dad, who narrates for the duration of the commercial. He doesn't talk about the race, though. He instead muses on the income gap between men and women that he's seen through his life and his parents' lives. He wonders how he would explain to his daughter that men are valued more than women, regardless of their ability. All the while, the ad shows his daughter steadily moving up in position in the race. It seems to be a metaphor for the progress women have made over the years in equality, but still not quite reaching the goal. At the end of the race, the daughter manages to win by a nose, and at this point, the father becomes a bit more optimistic. He thinks that maybe he won't have to explain this because, perhaps, women will have equal value when she grows up. He and his daughter then gather up their stuff and take off for parts unknown in an Audi S5 Sportback, followed by a message stating Audi of America's dedication to equal pay. The message isn't subtle, but that's fine since it's a good one. It's surely good PR for Audi, too, and is a far better attempt at attracting women to the brand than something like the horribly condescending Seat Mii by Cosmopolitan. Related Video:

2017 Audi R8 Spyder spotted completely uncamouflaged

We've seen the 2017 Audi R8 Spyder running the 'Ring a while back, and we've also seen a leaked planning document that seems to confirm the R8 Spyder is actually coming (as if seeing a prototype wasn't enough). Here's further unofficial confirmation: a completely uncovered, arrestingly yellow example of the breed. Unless it's been the subject of a clever badge-swap, this is a V10 model (as are all R8s at the moment), although rumors, leaked product roadmaps, and common sense point to a downsized engine offering in the near future. We think it'll be a V6, based on the fact that the R8 technical lead Roland Schala stated that a "V6 is a perfect engine for this car." Don't expect any drastic mechanical differences from the coupe, itself a close cousin of the Lamborghini Huracan. We thought the coupe was "murderously fast and sexy," while still being a tasteful, total driver's package; the Spyder should bring all that and some open air to the table. We should see the R8 Spyder's official reveal in a few months. Related Video:

Next Audi R8 to be up to 130 pounds lighter

"Simplify and add lightness," as Lotus founder Colin Chapman said. In a world where even supercars are subject to environmental, efficiency and emissions standards, lighter vehicles are being looked on as a sort of panacea - make it lighter, and it's automatically faster, more agile, easier to brake and better on gas.
Knowing this, it comes as no shock that Audi is looking at ways to lighten up its next-generation R8, with the brand's head of technical development Ulrich Hackenberg targeting a 110- to 130-pound diet for the mid-engine rocket. This supports previous reports regarding the focus for the next R8. Motor Trend reports that aluminum and carbon fiber feature heavily in plans for the next R8, which should go a long way toward slimming down even the lightest of R8s, the 3,678-pound V10 Plus model.
There's more over at Motor Trend, including the buff book's attempts to get Hackenberg to discuss powertrain options for the next R8.