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Audi passes BMW as top luxury brand in India

Tue, 21 May 2013

By the end of this decade, India is expected to be one of the top three car markets in the world, but automakers are already starting to duke it out for sales. In terms of premium brands, Automotive News says that Audi has jumped out to an early lead for sales in the country due in large part to the recent introduction of the Audi Q3 (shown above).
In 2012, Audi's sales increased 43 percent, rising to 9,350 units and outselling BMW (8,686) and Mercedes-Benz (7,015), both of which experienced a drop in sales last year of 9.5 percent and 5.4 percent, respectively. While none of these sales figures are particularly significant on a global scale, the article says that the market for premium cars in India is expected to quadruple by 2020 up to around 120,000 units. AN attributes Audi's lead to its offering of new SUVs while its rivals have been focusing on small hatchbacks.

Audi's next R8 snapped running the 'Ring nearly naked

Wed, 09 Apr 2014

Following the debut of the Lamborghini Huracán, work is now well well under way on its cousin. That, of course, would be the next-generation Audi R8, the followup to the model that put Ingolstadt on the supercar map in 2006 and has been on the market ever since. That's an eight-year lifespan, though to be fair, for 2014 it has gotten a pretty meaningful update. Still, that's a long lifecycle, even if the Gallardo with which it shares its underpinnings was around even longer. In other words, it's about due for replacement.
Fortunately, that's just what Audi has in the cards. We've seen prototypes wearing heavy camouflage lapping the Nürburgring a couple of times over the past few weeks, but now it's been snapped nearly completely undisguised, with largely bare black bodywork giving us an even better look at what to anticipate.
So what are we looking at here? A sharper-looking take on the existing design, for starters, so onlookers and customers alike shouldn't have any trouble identifying this as an R8 - but a newer one at that. It seems to take some cues from the new TT, particularly around the headlights, with more squared-off elements throughout. There's an adaptive rear wing poking out the back and more pronounced side-blade intakes between the doors and the rear wheels, which themselves are wearing ultra low-profile rubber.

2016 Audi A6

Thu, 06 Nov 2014

After dodging light traffic for more than 10 miles at speeds never exceeding 85 miles per hour, the left lane of the derestricted autobahn ahead of us finally opens wide. This is the opportunity we've been waiting for, and we bury the accelerator against its stop and hold it there. The transmission attached to the turbocharged four-cylinder of our 2016 Audi A6 drops a couple gears and begins an arduous battle against aerodynamic drag.
The sleek sedan cuts through the wind effortlessly up until about 125 mph, after which the speedometer needle slows noticeably as the outside world continues to blur. By 145 mph, there's no longer a discernible feeling of acceleration, yet the bright-orange speedometer needle continues its climb. Finally, the speedometer nearly reaches 160 before we are forced to firmly brake and return to saner speeds because of traffic looming ahead.
Automakers routinely host us in Europe and elsewhere to sample their wares in a much less restrictive driving environment. Which explains why we find ourselves standing in Dresden, Germany, a stunningly beautiful 800-year-old city along the Elbe River, overlooking Audi's latest executive express.