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Audi A3 E-Tron could launch in October in US

When we test drove the Audi A3 E-Tron plug-in hybrid in Europe last summer, Audi was talking about the vehicle's introduction in the US, but left the exact date up in the air. Summer or Fall 2015 was as specific as anyone was willing to get. Now it looks like the plug-in will arrive in October. One of the rumors we heard over the last few months was that the A3 E-Tron was not ready for the US because of poor cold-weather performance. From what we've heard, under a certain temperature limit, the engine needs to kick in at all times, no matter what the battery state of charge is, and some European A3 E-Tron owners are disappointed that their EV sometimes isn't all that electric. Audi's solution needs to take into consideration how to balance utilization of battery power in less-than-optimal temperature ranges with passenger comfort and how any excess battery use impacts longevity. Audi's "fairly conservative" position will "ensure the long-term credibility of the E-Tron platform and plug-in technology." - Brad Stertz Brad Stertz, the corporate communications manager for Audi of America, told AutoblogGreen that, "Audi is taking a fairly conservative position to ensure the long-term credibility of the E-Tron platform and plug-in technology, while still creating the best experience for our drivers in each region. Overall, I think it is safe to say low temps affect performance in all vehicles to some degree, but that plug-ins face unique challenges that we will continue to work through with the A3 e-tron and other plug-in models to follow." Stertz also said in April that the US configuration for the A3 E-Tron was still being fine-tuned. For example, there were some software differences under consideration to meet US driving preferences. Looks like we only have four more months to wait and see. Related Video:

Audi changes the guard at Quattro GmbH

Although it may not have the brand recognition that Mercedes-AMG does or BMW's M division, Audi's Quattro GmbH department is responsible for its most exciting products - including the RS line of performance models and the R8 supercar. For the past year and a half, Quattro GmbH has been led by Franciscus van Meel, but soon it will get a new leader.
According to reports, van Meel (46, pictured right) is being reassigned to head up the Audi R&D center in Beijing. In his place, Audi is promoting Heinz Peter Hollwerweger (60, pictured above) to the post. The move is expected to be confirmed in advance of the Geneva Motor Show, at which point we can expect Audi to claim that it was part of a planned rotation. However sources suggest that van Meel's departure came at the behest of R&D boss Ulrich Hackenberg, who was apparently unhappy with how van Meel has been handling development of the next R8 and of the R8 E-Tron project.
Why Hackenberg would have van Meel reassigned to run one of his own R&D centers is beyond us, but Hollerweger is apparently expected to be able to get the job done faster and better. Whether he'll have any major changes in store for the Quattro division and its products is another matter, but we're looking forward to finding out.

Audi promises next A8 on sale by year's end, LED Matrix lamps to be available [w/video]

Audi has just released details about its new Matrix LED headlamps, but just as illuminating as the new lighting technology is confirmation that the next A8 will appear "on the market at the end of 2013." While Audi is calling the model new, expectations - and the spy shots above - suggest more of a traditional mid-cycle refresh.
Audi says that its new A8 Matrix lights are comprised of 25 high-beam LEDs, clustered in groups of five paired with reflectors. Unlike traditional automatic high-beam setups, the Matrix array is so precise that it "blanks out light that would shine directly onto oncoming and preceding vehicles" while continuing to use full high-beam power on other sections of the road and shoulder not occupied by other vehicles. Further, the camera- and electronic brain-governed system can dim or extinguish LEDs as necessary to deal with traffic. The active system also differs from today's adaptive headlamps by not requiring servo motors to direct light, yet they can still function as cornering headlamps - ones that can predict a road's trajectory because they are linked with the car's GPS system. Interestingly, the system also works with Audi's optional night vision system. When the latter detects a pedestrian in the dark, it automatically flashes a batch of LEDs to put both the driver and pedestrian on notice about each others' presence.
Only one problem in all of this trick lighting business: they aren't legal here in the US, at least not yet. Audi and other automakers are currently petitioning the National Highway Traffic Safety Administration, trying to sell the government agency on the technology's safety benefits. For the moment, Matrix headlamps are likely to remain forbidden fruit, but you can check them out and see what you might be missing in the video below. As for the 2015 A8, we're guessing it'll surface at the Frankfurt Motor Show in September.