Auto blog

2014 Audi RS7 [w/video]

The subject of what makes up a true "supercar" is a difficult one, fraught with personal connotations and the rare ability to bring close colleagues into heated confrontation with one another in the blink of an eye. I say this because, while the 2014 Audi RS7 most certainly does not make the supercar cut on a few levels to my way of thinking - not rare enough, expensive enough or wearing an appropriately evocative body - it is unquestionably an "everyday supercar" of remarkable ability. And, pertinently, it is one that proved willing to ply its trade in every version of winter that Michigan had to offer it.
I had winter four ways during my week-long loan with the RS7. A period of crisp temperatures and dry roads, presided over by light blue skies as wide as the horizon, soon gave way to spitting, freezing rain blanketed in slightly misleading warmer air. Then there was snow. Not the massive blanket we saw in the first week of the New Year, but more than enough to see my neighbors stocking up on Ice Melt and replacing their shovels for the season. Finally, temperatures dropped to the mid teens, cottony snow compressed into a hard pack and all residual moisture on the mostly cleared roads morphed into the very slickest of ice. Timeless curses were uttered by cranky commuters in smoking breaths. Pure Michigan.

Audi design chief Egger leaving for Italdesign Giugiaro

Wolfgang Egger, Audi's chief designer, is leaving the company according to a Automotive News Europe, which cites a report from Germany's Automobilwoche. Egger won't be going far, though, remaining within the Volkswagen family and taking up head design position Italdesign Giugiaro, a VW subsidiary as of 2010.
Egger took over the position at Audi from Walter de Silva, and has been responsible most recently for the Audi A6 and A3, as well as the 2010 Quattro Concept and the E-Tron Concept. He previously was head of design at Lancia and then at Alfa Romeo, where he was responsible for the achingly gorgeous 8C Competizione.
If Egger does move to Italdesign, his successor is likely to be Marc Lichte, the Volkswagen designer behind the current Golf. Of course, these personnel changes haven't been officially confirmed, and Audi is thus far refusing to comment on either Egger or Lichte's possible career shifts. We'll stay with this one, so sit tight.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.