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Audi promises Super Bowl surprise with Dog Show teaser

Last month, Audi announced that it would focus its Super Bowl XLVIII airtime on its new 2015 A3, but a new teaser video promises "something unexpected." Even though there's not so much as a single car in this 20-second teaser, we don't doubt that Audi has created an interesting and creative commercial based on what we've seen in recent Super Bowl ads from the automaker.
While we don't exactly see what could be scary or unexpected about the A3 (or even the S3), there is still the chance that Audi has something up its advertising sleeve for the Big Game. We only have to wait a couple more weeks to find out for sure, but in the meantime, the short video is posted below.

Audi renders crossover concept for Detroit, is it the Q1?

Judging by the direction Audi is taking with recent concept vehicles, the forthcoming Audi Q1 crossover - confirmed for production in 2016 - should be an exciting little crossover. Last year, the automaker revealed the Crosslane Coupe Concept, and now it has announced it will reveal a new CUV concept at the Detroit Auto Show next month.
Teased in a trio of sketches, Audi says this unnamed concept is designed with a shooting brake style, which to us it makes it look like a combination of an Audi Allroad and a three-door A3. Little information is available on this concept, but it is about seven inches shorter than the Q3 and Audi notes that it will possess "design elements that are typical of e-tron models," which suggests some sort of powertrain electrification. There's still about a month before the Detroit show kicks off, but until then you can check out the sketches and press release (posted below) that Audi has provided.

Audi TT Sportback Concept evolves the five-door breed

One week after a leaked sketch ran on these very pages, Audi has introduced the latest member of a "potential TT family," according to Audi board member Dr. Ulrich Hackenberg. This is the TT Sportback Concept, a five-door, 400-horsepower version of the brand's stylish sports car and at this point, it looks darn likely to herald the debut of a third body style for Audi's design icon.
Unveiled at the expansive Volkswagen group night celebration ahead of the 2014 Paris Motor Show, the TT Sportback Concept is the most evolved version of a form factor that's seen a slow striptease throughout 2014, first with the Allroad Shooting Brake Concept in Detroit and, more recently, in the Offroad Concept from the Beijing Motor Show.
For Paris, the car being shown by Audi is absent traditional concept car traits like oversized wheels, miniscule mirrors and bizarre interior treatments, giving it a far more production ready appearance than either of the previous TT-based concepts. The exterior, meanwhile, is clearly reminiscent of the third-generation car (that roofline is pure TT), although there are a number of styling decisions that remind us of the compact A3, particularly in regards to the taillights.