2007 Audi A4 2.0t Cabriolet on 2040-cars

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2014 Audi S1 Quattro [w/video]

Audi may only now be fully committing to the US compact car market with a range of A3 models, but it's got far more small car expertise than most Americans realize, and its offerings get even tinier, too. Back in 2010, Audi leapt into the subcompact premium fray - in all markets but the United States, Canada and China - with its A1. The A1 family has sold all right, but not quite as well as was expected, likely due to its price when optioned up. (It also doesn't help that the Volkswagen Polo is a great car on the same architecture and costs much less.)
But Audi seems compelled to make high-buck S trims of everything nowadays, so right on schedule, I've scored seat time in its new S1 Quattro. Under its gumdrop-colored hood is the very popular 2.0-liter TFSI motor. In this trim, it's good for 228 horsepower and 273 pound-feet of torque between 1,600 and 3,000 rpm. That's quite a lot of gumption for this little blaster - enough power for 0-60 in just 5.7 seconds.
My drive was originally supposed happen on a sub-zero frozen lake in Sweden, only Audi forgot to call Mother Nature and ask her to hold off on springtime. It would have turned into a slush drive and then a submarine test had I been told to stick to the original plan, so it was dusty, soggy and gravel-y pavement instead, which turned out to be a better real-world test anyhow. Plus, the car got even cuter when it was filthy.

Audi TT Offroad concept packs 408 hybrid horsepower, yet returns 123 mpg

Audi took the wraps of its TT Offroad Concept at the Beijing Motor Show, after teasing us with sketches earlier this month. "The Audi TT offroad concept provides a glimpse of how we might imagine a new model in the future TT family," says Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development. "It combines the sporty genes of the TT with the strengths of a compact Audi SUV."
The latest in Audi's eTron show cars reminds us an awful lot of the the Audi Allroad Shooting Brake concept that debuted a few months ago at the Detroit Auto Show. In addition to very similar physical appearances, the two share the same plug-in hybrid propulsion systems (the "plug-in" part is a bit misleading, as the concept simply needs to be parked over an inductive pad to take advantage of Audi Wireless Charging technology).
Proving that hybrid power never has to be a compromise, the TT Offroad Concept packs a 292 horsepower turbocharged 2.0-liter four-cylinder under the hood. The combustion engine is assisted by two electric motors (rated at 40 kW at the front and 85 kW at the rear) to provide a total system output of 408 horsepower and nearly 480 pound-feet of torque. With all-wheel drive, the concept hits 60 mph in 5.2 seconds and tops out at 155 mph - while returning a provisional fuel efficiency of 123 miles per gallon equivalent.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.