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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2017 Audi A4 Allroad ups the Avant

Can't decide between a wagon and a crossover? Audi offers both, of course, but it will also split the difference with the new A4 Allroad Quattro. It's based on the latest A4, but offers the extra cargo space, rugged look, and increased ride height of a crossover, without the added bulk that usually goes with it. Unveiled today at the Detroit Auto Show, the new A4 Allroad starts life as an A4 Avant wagon, but features a number of upgrades that ought to appeal to the elegantly outdoorsy among us. All-wheel drive comes standard, of course, and ride height is increased by a little less than an inch. Combined with the larger wheels, that nets 1.3 inches more ground clearance for getting through snow banks and whatnot. The suspension uses a five-link setup at both ends. The rugged look is further accentuated by the flared fenders, new rear bumper, underbody guard plates, and roof rails. Otherwise it's essentially the same as the new A4 we've already seen. Motivation is provided by a range of TFSI and TDI engines ranging from 150 horsepower to 272, mated to either a six-speed manual, seven-speed dual-clutch, or eight-speed automatic transmission. That, of course, is on a global scale, with details on US pricing and availability to follow. In the meantime, you can scope out the live images from the floor of the Cobo Center in the gallery above, and the full details in the press release below. Perfect companion in any situation: the new Audi A4 allroad quattro - 34 millimeters (1.3 in) more ground clearance and "offroad" mode - Extroverted, individual design and extensive equipment - Powerful TFSI and TDI engines, quattro drive standard The new Audi A4 allroad quattro* embodies a unique concept: It combines high driving comfort with off-road qualities, thus enjoying a unique position in its segment. Thanks to the standard quattro drive and increase ground clearance, it also keeps on driving where the paved road ends. The new Audi A4 allroad quattro is defined by its individual look. The powerfully flared wheel arches and the rear bumper attract attention. They are finished in matt structure gray or painted in the body color. The robust underbody guard and the rear diffuser are finished in selenite silver. The sporty, distinctive front end with jagged headlights, unique bumper and model-specific air intakes underscores its extroverted character. Vertical chrome slats adorn the sculpted Singleframe grille.

Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.