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2015 Audi A8 and S8 get some new goodies

Wed, 21 Aug 2013

Luxury car buyers are a demanding bunch. They've got this crazy notion that just because they're spending the better part of a hundred grand on a top-tier luxury sedan, they should get the very best and the cutting edge of what the industry has to offer. That has tended to come down to the S-Class even when it had grown long in the tooth, and now that Mercedes-Benz has rolled out an all-new version, the competition is falling all over itself to release updates to keep their flagship sedans in the running. Jaguar did that just yesterday with its XJ sedan, and now Audi has revealed the latest revisions to its A8 range.
Set to debut at the Frankfurt show in just a few weeks from now, the latest A8 (and its performance version, the S8) benefits from a series of stylistic, powertrain, and technology upgrades. Among the most prominent, of all things, are the new Matrix LED headlights that can automatically lower the high-beams for oncoming vehicles, with integrated turn signals that light up to point in the direction the driver's about to turn. But that's hardly the end of the story.
Audi has apparently reduced the output on the 3.0-liter supercharged V6 to from 328 horsepower to 310 but raised the 4.0-liter twin-turbo V8 from 414 hp to 435, which now offers a 0-60 run of just 4.5 seconds. That's just three tenths behind the S8, which remains unchanged at 513 hp, as does the 493-hp 6.3-liter W12. The 3.0-liter TDI is up from 247 hp to 258, the 4.2-liter TDI grows from 345 hp to at 385 (with a massive 627 pound-feet of torque to boot) and the hybrid that offers a combined 245 hp and 354 lb-ft. That makes for one massive array of engines globally, although only some of them will be offered Stateside. Each is mated to an eight-speed automatic transmission and Quattro all-wheel drive, but thanks to the A8's lightweight construction, it's lighter than any other all-wheel-drive model in its class.

Felix Baumgartner parachutes into racing at N?rburgring 24

Tue, 11 Mar 2014

There are plenty of commonalities to be found between astronauts and racing drivers. Both are daredevils by definition (if not by trade), both subject themselves to unfathomable G forces and both face very real risks when strapped into machinery that makes the very best use of advanced propulsion, aerodynamics and composite construction technologies. Yet you don't find much crossover between the two. There was talk of Niki Lauda, himself an experienced pilot, training to go into space with Virgin Galactic (which itself was sister to an F1 team for a while in Richard Branson's empire), but that didn't seem to materialize. Now we're receiving news that Felix Baumgartner will contest the Nürburgring 24 Hours this year.
Felix Whomgartner, you ask? Felix Baumgartner. He's more of a skydiver than an astronaut, but he made history in 2012 when he jumped out of a space capsule and set the record for the highest altitude in a manned balloon, the parachute jump from the highest altitude, and the highest velocity freefall as part of the Red Bull Stratos initiative. In other words, he may as well be an astronaut, because he fell down to the earth's surface from the stratosphere.
For his next challenge, Baumgartner will be climbing into an Audi R8 LMS Ultra in an attempt to tackle the Nürburgring. Having contested a handful of spec races under the VW Group umbrella, he'll undertake several test sessions and practice races before the main event in June, in which he'll alternate behind the wheel with professional racing drivers Frank Biela, Marco Werner and Pierre Kaffer. The initiative is part of the Audi race experience program that allows gentleman racers to team up with seasoned pros to take part in real races. Baumgartner will undoubtedly prove its highest-profile participant.

These are the top luxury cars bought by people entering the segment for the first time

Fri, 25 Jul 2014

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.