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Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

New Audi Allroad Shooting Brake concept images leak out, next TT previewed?

The Detroit Auto Show media preview kicks off on Monday, which means the time is just about ripe for previously embargoed images and information to start leaking out onto the web in a major way. Case in point is this Allroad Shooting Brake from Audi, a seemingly close-to-production vehicle that may foreshadow the styling of the upcoming Audi TT, or hint at the looks of a Q1, or both.
The TT bit may seem far fetched, but we do know that Audi has used a small wagon concept to preview the design of an upcoming TT before - back in 2006 before the release of the gen-two car. We also fully anticipate the Q1 to be breaking cover sooner rather than later, so the safe money is that the concept closely resembles what that production vehicle will ultimately look like, though perhaps with a bit more height overall.
And, frankly, be it a TT or Q1 or both, we like what we're seeing. Sharp character lines on a rounded body form follow the idiom of the current TT rather nicely, while the big-wheels-at-all-corners stance plays into the sporting character we'd expect from any small Audi. Inside, we see the same Virtual Cockpit, MMI controller, and vents that we recently took in at CES, though with a slightly different steering wheel (with the starter button built right in). Tidy work here, too.

Audi R8 LMS GT4 debuts in New York, a ready-made race car

The new Audi R8 LMS GT4 race car has made its debut at this year's New York Auto Show. Since 2009, the Audi R8 LMS GT3 has been available for customer purchase, but this new model is intended to be even more affordable. LMS GT-class racing is some of the most entertaining out there. Unlike racing series such as Formula 1, NASCAR, or even the World Rally Championship, GTE, GT3, and GT4 cars are still based heavily on cars you can find on dealer lots today. The GT4 class was created to have a true entry-level racing series. Homologation keeps the cars closer to their production counterparts than any of the other GT classes. Engines, bodywork, and suspension are all similar to production versions, though substantially beefed up for racing. In the case of the Audi R8 LMS GT4, more than 60 percent its parts are shared with the R8 coupe. That means parts are plentiful and relatively affordable. There are some significant changes between the production and racing versions. First, the V10 in the road car is actually far more powerful. The R8 LMS GT4 is limited to 495 horsepower, though that can vary slightly to meet different regulations. Also, rather than having Audi's wonderful Quattro all-wheel drive system, the R8 LMS GT4 is rear-wheel drive. Power is sent to the wheels through a seven-speed dual-clutch transmission. Though the car is set to make its debut next month at the Nurburgring 24 Hours, it won't actually be competing until the start of the 2018 season. Audi is simply tuning the car at different tracks before asking for approval at the end of the year. Pricing hasn't been announced, but expect it to fall between the $145,000 of the RS3 LMS and the $450,000 of the R8 LMS GT3. That's not nothing, but in the world of professional racing, it's a relative bargain. Related Video: