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Aston Martin makes the DB11 and its configurator more powerful

Aston Martin sold 4,150 cars last year, but the luxury automaker said its configurator served up more than two million specification sessions. Going with the overwhelming numbers, for 2022 Aston Martin has focused on "the customer journey" for imminent and aspirational buyers by rolling out a new and highly featured configurator. At last, the firm greets potential customers and the merely curious with the kind of luxury one expects of the brand. This is especially important for a company working through its Project Horizon turnaround, and also because, as the official Safety Car and Medical Car sponsor of Formula 1, traffic to Aston Martin's web site spikes every time its Vantage and DBX are called out on track during races.   The configurator's been built using Epic Game's Unreal engine, a digital creation tool building portals for everything from real estate to fashion, supplemented by Nvidia GTX graphics. In the present Phase One, visitors can place their chosen model in studio or outdoor environments, with daytime or nighttime lighting, and get high-res, zoomed-in beauty shots of their their vehicle details. Yet while Aston Martin poured new features into the configurator, it has reorganized and simplified the site's use. For instance, individual elements such as exterior paint are broken into six color groupings like Blacks & Greys and Bronzes & Oranges, providing users a glimpse at the range of hues on offer without overwhelming them into analysis paralysis. The surfeit of choice carries on inside, naturally — there are eleven carpet colors on offer and 12 shades of headliner. The simplifying rationalization carries on in the cabin, too, with three themes available to establish a quick baseline for personalization. The starter theme is called Create, showcasing ornate stitching on the seat bolsters, perforated, patterned seatbacks, door cards, and arm rest. Next up is Accelerate, which "will appeal to customers who wish for a more focused interior." This one puts Alcantara all over, notably on the entire seat faces and bolsters, with leather trimming the seat sides and headrests. Create and Accelerate can be had in ten colors in monotone and duotone arrangements. Inspire, the topmost theme and "the epitome of luxury," can be had in 38 colors and in monotone, duotone, and light duotone.

Aston Cambridge celebrates British Spitfire with bespoke V12 Vantage S

Update: These special-edition Aston Martins are a creation of Aston Martin Cambridge, a dealer. They are being built in cooperation with Aston's Q bespoke division. The Supermarine Spitfire is well-known in the UK for its role in World War II. To commemorate the plane's first flight, which took place 80 years ago, Top Gear reports that Aston Martin Cambridge has created a limited-edition model of the V12 Vantage S. The automaker will only build eight units of the Spitfire 80, and it's safe to assume that none will make it to the US. As a special-edition model, the V12 Vantage S is finished in "Duxford Green" – aptly named after the Royal Air Force base where the first Spitfire squadron was stationed – with a yellow pinstripe along the side of the vehicle. The special edition isn't just a fancy paint job, as Duxford's Aircraft Restoration Company hand-built several components for the vehicle. The most prominent include the tailpipe finishers that have a rainbow bloom effect to match the original Spitfire's exhaust. Aston Martin's Q division added special touches to the interior with bespoke embroidered logos on the headrests, and the RAF's iconic roundel is integrated directly into the central dash. According to a Facebook post by Aston Martin Cambridge, the seats and inside of the glovebox feature Kestral Tan leather with black stitching, while the rest of the interior has black Alcantara with Kestral Tan stitching. Because of the car's exclusivity and unique touches, Aston Cambridge priced the Spitfire 80 at roughly $240,210, which is almost $50,000 more than a standard V12 Vantage S. An unspecified percentage of the vehicle's price will be donated to the RAF Benevolent Fund. All eight owners will receive their vehicles at IWM Duxford – a historic airfield and museum – on October 18th and go for a flight in a Spitfire. Related Video:

Aston Martin may soon follow Ferrari with a London IPO

Aston Martin may soon be following Ferrari's lead, as Automotive News reports that people within the British automaker say it may soon consider an initial public offering. If it happens Aston Martin will likely list in London, not New York like Ferrari. While some in the industry were initially wary of Ferrari's move, the company is doing better than ever, with shares rising 62 percent since its IPO in 2015. An IPO could be a huge plus for Aston Martin. The company is looking to boost both sales and profit. Ferrari and Aston Martin sell similar vehicles at similar price points, but Ferrari has a much wider audience, even if most of those fans will never even sit inside one of its cars. That would likely be a big sticking point in estimating Aston Martin's value. It also moves half as many units as Ferrari per year. Aston Martin does have a new crossover on the horizon. Like Porsche, a crossover has the potential to more than double the automaker's sales. Even without it, fourth quarter profits in 2016 notably increased, fueled by solid sales of the new DB11. The IPO won't happen until sometime next year. The company wants to wait on a full 2017 earnings report. Related Video: News Source: Aston Martin Earnings/Financials Rumormill Aston Martin Ferrari stock