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Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.

AMG's partnership with Aston Martin won't extend past engines, for now

There's been talk of late about the technical partnership between Aston Martin and the AMG division of Mercedes-Benz going beyond engines to include Mercedes sports car and SUV platforms for the English brand, perhaps as a way to kickstart the development of a Lagonda SUV. But AMG CEO Tobias Moers, speaking to Top Gear, said that's effectively out of the question because, "No one has the time to discuss any more involvement than that for now."
Moers believes Aston Martin will be so busy "for the next two to three years" integrating its AMG-sourced engine and electronics that it won't have the resources to devote to working out a platform-sharing deal; Daimler sources have already said that Aston Martin's development budget "just isn't enough" to even consider a whole new model, and that greater cooperation would require something like a larger ownership stake in the boutique sports car maker.
AMG, in the meantime, is busy with the recent launch of the GLA45 AMG, the coming C63 AMG and its rumored 4.0-liter V8, the Mercedes-AMG GT and its assault on the Porsche 911 among who-knows-what other skunkworks projects. Moers said the technical partnership is about profit for AMG, clear and simple, and, "All these rumors about platform sharing are nice but no one at Aston or Mercedes has the time to discuss them."

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Discussion Topics for Autoblog Podcast Episode #379
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