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Aston Martin barn finds highlight $16M Bonhams sale

Every year, Bonhams holds an auction of classic Aston Martins at the automaker's historic home in Newport Pagnell. But never has it brought in as much as it did this year. The 16th annual Aston Martin Sale, held this past weekend, raked in an impressive GBP10,280,275 in sales – equivalent to nearly $16 million at current exchange rates. Among the highlights of the 50 classic Astons sold were a number of barn finds, including a pair of DB Mark II sports saloons from 1958 that doubled the pre-sale estimates to sell for GBP104,540 and GBP115,740, respectively. Those weren't even the top lots of the day, though. A 1962 DB4 Series IV Vantage Convertible that was once owned by legendary thespian Sir Peter Ustinov sold for GBP1,513,500, while a 1966 DB5 Vantage Convertible went for GBP1,524,700 to claim the top spot. "The quintessentially British marque of Aston Martin attracts interest from enthusiasts across the world, a fact demonstrated here again this year as we took bids from all corners of the globe," said Bonhams' Tim Schofield. "The sale attracted a larger and more cosmopolitan attendance than ever before, achieving an excellent result." The auction was complemented by the Spring Concours held by the Aston Martin Owners Club down the road at Woburn Abbey in nearby Bedfordshire, bringing out a record assembly of 350 Astons old and new. The company used the occasion to mark the UK debut of the new Lagonda Taraf as well. BIGGEST BONHAMS SALE TO DATE AT ASTON MARTIN WORKS - 16th annual Aston Martin Sale sees total transactions top GBP10m - Sir Peter Ustinov-owned DB4 Series IV Vantage Convertible nets GBP1.5m - More than 50 sports cars and 170 items of automobilia change hands 11 May 2015, Newport Pagnell, Buckinghamshire: In its 60th anniversary year Aston Martin Works played host to another hugely busy Bonhams Aston Martin Sale on Saturday – with GBP10.3m worth of rare and prized sports cars changing hands. The historic home of the great British luxury brand was the venue for the 16th annual Bonhams Aston Martin Sale, which saw around 50 classic Aston Martins sold. The annual sale is recognised as a globally-significant occasion for Aston Martin collectors and enthusiasts around the world. The 2015 event was the biggest to date, setting a sales total of GBP10,280,275 and witnessing a fascinating and diverse collection of Aston Martin-related automobilia go under the hammer in several hours of exciting and highly-charged bidding.

Aston Martin makes the DB11 and its configurator more powerful

Aston Martin sold 4,150 cars last year, but the luxury automaker said its configurator served up more than two million specification sessions. Going with the overwhelming numbers, for 2022 Aston Martin has focused on "the customer journey" for imminent and aspirational buyers by rolling out a new and highly featured configurator. At last, the firm greets potential customers and the merely curious with the kind of luxury one expects of the brand. This is especially important for a company working through its Project Horizon turnaround, and also because, as the official Safety Car and Medical Car sponsor of Formula 1, traffic to Aston Martin's web site spikes every time its Vantage and DBX are called out on track during races.   The configurator's been built using Epic Game's Unreal engine, a digital creation tool building portals for everything from real estate to fashion, supplemented by Nvidia GTX graphics. In the present Phase One, visitors can place their chosen model in studio or outdoor environments, with daytime or nighttime lighting, and get high-res, zoomed-in beauty shots of their their vehicle details. Yet while Aston Martin poured new features into the configurator, it has reorganized and simplified the site's use. For instance, individual elements such as exterior paint are broken into six color groupings like Blacks & Greys and Bronzes & Oranges, providing users a glimpse at the range of hues on offer without overwhelming them into analysis paralysis. The surfeit of choice carries on inside, naturally — there are eleven carpet colors on offer and 12 shades of headliner. The simplifying rationalization carries on in the cabin, too, with three themes available to establish a quick baseline for personalization. The starter theme is called Create, showcasing ornate stitching on the seat bolsters, perforated, patterned seatbacks, door cards, and arm rest. Next up is Accelerate, which "will appeal to customers who wish for a more focused interior." This one puts Alcantara all over, notably on the entire seat faces and bolsters, with leather trimming the seat sides and headrests. Create and Accelerate can be had in ten colors in monotone and duotone arrangements. Inspire, the topmost theme and "the epitome of luxury," can be had in 38 colors and in monotone, duotone, and light duotone.

Aston Martin is ready with your submarine, Mr. Bond

Aston Martin and Triton Submarines have teamed to build probably the world's most stylish and luxurious way to dive beneath the waves. Called Project Neptune, this two-passenger mini submarine looks like something designed and developed by Q Branch for James Bond. Though to be fair, the evildoers at Spectre might also appreciate a submersible that works a little Aston flair into its design. First announced last September, the Project Neptune submarine has now been revealed in its final production format. Looking equal parts speedboat and lunar rover, the design is dominated by a clear bubble pressure hull that permits an expansive view of the watery world around you. There is seating for three, with room for a pilot and two passengers. The pilot seat is in the middle, positioned slightly behind the two front passenger seats. Capable of diving to depths of 500 meters, the submarine has a top speed of 5 knots — or not quite 6 miles per hour, for all you non-nautical types. While that's not exactly DB11 territory, Florida-based Triton says the the Project Neptune sub has roughly four times the acceleration of the company's flagship model, the 3300/3 submersible. Triton builds a wide range of subs, ranging from pure utilitarian models that can dive to the deepest depths of the ocean floor, to posh creations that cater to super-wealthy clientele with a spirit of adventure. It goes without saying which customer base Project Neptune is meant to entice. If there is any doubt, simply peek inside. Forget any images you might have had of vinyl seats and a maze of pipes and knobs peppering the cabin. The seats are leather-trimmed with Aston Martin logos on the backrests, while the rest of the interior is finished in lightweight carbon fiber. "The interior is quintessentially Aston Martin," says John Ramsay, chief technical officer at Triton Submarines. "The prototypes look incredible, being simultaneously functional and beautiful." Because you don't want to have the exact same mini-sub as your neighbors — perish the thought — there will be three Designer Specifications available. These have been created by the British automaker's own design team, while further customization can be handled by Aston's bespoke service, fittingly called Q by Aston Martin. With the least expensive Aston Martin costing about $150,000, how much will it take to pair your 2019 Vantage with your own Aston mini-sub?