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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin finally drops the veil on its new Lagonda sedan

Aston Martin has finally released the floodgates, delivering official images of the all-new Lagonda sedan, the company's latest expression of its long-serving VH architecture and 6.0-liter V12. Set for an extremely limited production, the hand-built Lagonda's William Towns-inspired, carbon-fiber exterior has been a point of conversation since the new sedan first crept in front of a camera's lens some four months ago. While that evolved exterior isn't exactly new, we are getting our very first look at the Lagonda's beautifully crafted cabin. Aston Martin's Q branch had a big hand in the cabin work, adding wide swaths of leather and elaborate hand-stitching to the Rapide-based interior. Unlike the Rapide, though, those rear thrones look considerably more accommodating, particularly in regards to rear headroom. From a performance perspective, we have it on good authority that the Lagonda is currently exceeding 175 miles per hour in testing and that this first production model weighs no more than the Rapide, which we're guessing is thanks to the aforementioned carbon-fiber body. The first deliveries of the Lagonda are slated to begin during the first quarter of 2015. We're hoping we'll have much more info as that date approaches. Until then, we have ten images of the new Lagonda, several of which feature the beautiful, Q-spec interior. Have a look and then head down to Comments and let us know what you think.

Ferrari SUV and Aston Martin in Formula E? | Autoblog Podcast #529

This week, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder. They discuss Ferrari's SUV plans as well as Aston Martin's Formula E consideration. They also talk about cars we've driven including the Chevy Colorado ZR2, a Nissan Rogue ProPilot prototype and a Ford Shelby GT350. This week's podcast also features a car you don't need a license to drive. Autoblog Podcast #529 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Ferrari SUV FCA keeping Jeep Aston Martin mulls Formula E Cars in the office: Ford Shelby GT350, Chevrolet Colorado ZR2, Nissan Rogue with ProPilot Assist The List: Drive a car that requires no license 3 Big Questions: Ferrari SUV or Lamborghini SUV? Chevy Colorado ZR2 or Toyota Tacoma TRD Pro? Ford Shelby GT350 with or without Performance Package? Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Green Podcasts Aston Martin Chevrolet Ferrari Ford Jeep Lamborghini Nissan SUV Electric Performance Videos Formula E shelby nissan propilot