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Aston Martin likely to resurrect Vanquish name for Ferrari fighter

Aston Martin recently hosted press drives for the new DBS Superleggera in Germany. On the sidelines, Motoring spoke to the carmaker's chief creative officer, Marek Reichman. Answering the question of whether the coming mid-engined rival to the Ferrari 488, Lamborghini Huracan, and McLaren 720 S could revive a very important name for the brand, Reichman responded, "Without saying yes, that sounds like a plausible solution for a beautiful name like Vanquish." The Vanquish named first appeared from 2001 to 2007, returning from 2012 until retiring again this year on the Vanquish S (pictured). Although it's historically been used on the most powerful vehicles in Aston Martin's range, and both of them V12s, the latest flagship switched to two erstwhile monikers in combining DBS and Supeleggera. Reichman said the switcheroo "better reflected [the DBS% positioning than Vanquish." The future V-named coupe will be out to conquer every vehicle in the segment, not just in the family line-up. Still light on details at the moment, we expect the Mercedes-AMG-sourced 4.0-liter twin-turbo V8 behind the seats, boosted by an electric motor. Reichman didn't shoot down the possibility of using an electric motor for e-AWD capability and all-electric driving. That motivation will power a body expected to go heavy on carbon fiber, active aerodynamics, and the wind-cheating prowess gained from partner Red Bull Racing and aerodynamicist Adrian Newey. After iterating through 12 scale models and three full-sized mock-ups so far, the creative honcho said the final car will "be the most beautiful mid-engined car on the road." The coming Vanquish will be car number five of Aston Martin's Second Century plan, aiming to deliver seven cars in seven years. The Aston Martin SUV will be the fourth when it enters production late next year, after the DB11, Vantage, and DBS Superleggera. The mid-engined screamer follows in 2020. Related Video:

Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

Aston Martin to cut up to 500 jobs to reduce costs

LONDON — British luxury carmaker Aston Martin plans to shed up to 500 jobs as it seeks to bring its cost base into line with reduced sports car production levels, it said on Thursday. The job cuts come just days after Aston Martin's second-largest investor reduced its stake in the company, and a week after it confirmed that Tobias Moers, CEO of Mercedes-AMG, would become chief executive on August 1, replacing Andy Palmer. The 107-year old firm said the job losses reflected lower than originally planned production volumes and improved productivity across the business. An employee and trade union consultation process will be launched in the coming days. Aston Martin, famed for being fictional secret agent James Bond's car of choice, has seen its share price plummet since floating in October 2018. Last month it posted a deep first-quarter loss after sales dropped by almost a third due to the impact of the novel coronavirus outbreak. "The measures announced today will right-size the organizational structure and bring the cost base into line with reduced sports car production levels, consistent with restoring profitability," it said. It said its first sports utility vehicle (SUV), the DBX, which is key to boost volumes and appeal to new buyers including more women, remains on track for deliveries in the summer and has a strong order book. Aston Martin is also reducing costs and removing non-critical expenditure in other areas, including contractor numbers, site footprint, marketing and travel. It said the restructuring is expected to deliver total annual savings of about 38 million pounds ($47.6 million). Restructuring costs are expected to be about 12 million pounds. Shares in Aston Martin, down 78% over the last year, closed Wednesday at 68.9 pence, valuing the business at 1.05 billion pounds.