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Honda slaps Legend name on JDM Acura RLX

It's been eighteen years since we last saw the Legend nameplate in Acura showrooms here in the US, but in Japan it's still very much alive as Honda's flagship sedan. And now the Japanese automaker has revealed the latest generation.
Set to go on sale across Japan on January 22 - 30 years since the nameplate was introduced - the new Honda Legend is essentially the same model we already know in the States as the new Acura RLX. Only by "essentially," we mean exactly. It is the RLX, only with Honda badges instead of Acura ones. The manufacturer hasn't even changed the grille or the wheels.
Although the RLX is being offered Stateside in two forms, the new JDM Honda Legend will only come in one form, equivalent to our Sport Hybrid, with Super Handling All-Wheel Drive and a hybrid powertrain pairing a 3.5-liter V6 to a seven-speed dual clutch transmission with integrated electric motor. For the privilege of owning the most luxurious car Honda makes, Japanese customers will have to pony up ¥6,800,000 - which about adds up to $59,950 we'd pay for an RLX Sport Hybrid.

Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.