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Acura TLX GT racecar to make motorsports debut at Detroit Grand Prix

Acura debuted its TLX GT racecar at the 2014 Detroit Auto Show earlier this year, and it looks like the racer is set to get its first competitive outing in Motown as well. The RealTime Racing team is competing with a single car driven by Peter Cunningham for the Pirelli World Challenge rounds during the Detroit Grand Prix from May 30 through June 1.
Honda Performance Development is developing the TLX GT with a direct-injected, twin-turbocharged V6 engine, based on the production, naturally aspirated version, and all-wheel drive helps maintain traction. A second car is being added to the effort later.
The turbocharged Acura sedan will face competition in the series from vehicles like the Audi R8 LMS, Cadillac CTS-V, Dodge Viper, Nissan GT-R, Porsche 911 and more. With the Detroit Grand Prix hosting the sixth and seventh races in the Pirelli World Challenge GT class schedule, it doesn't seem that Acura is expecting to win the series in its debut season, but it will surely gain valuable experience.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Honda recalling 204k CR-V, Odyssey, Acura RDX models over rollaway risk

Honda has announced a recall over a possible rollaway risk that affects 204,169 crossover and minivan models. The specific vehicles in question are the 2012-13 Honda CR-V and Odyssey, as well as the 2013 Acura RDX.
According to the National Highway Traffic Safety Administration, "the brake-shift interlock blocking mechanism may become slow and allow the gear selector to be moved from the Park position without pressing the brake pedal." In other words, these vehicles could unintentionally roll away.
NHTSA states that this scenario may only happen during sub-freezing temperatures, but notes that this means the vehicles fail to conform with Federal Motor Vehicle Safety Standard 114: Theft Protection and Rollaway Prevention. Honda will notify owners of the problem, and dealerships will install an updated interlocking mechanism free of charge.