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Honda to lead Rose Parade with hybrid tech

What are you doing New Year's Day? We're probably going to watch Urban Meyer's retirement bash the Rose Bowl, but we love a nice parade, too. To kick the day off, Honda will be leading the 130th Rose Parade with its own float, an Insight hybrid and an Acura RDX crossover. Not only will Honda be celebrating the new year, it'll also celebrate its 60th anniversary in the U.S. As such, the main float will be shaped like a 25-foot-tall birthday cake. And 60 band members from the historically black colleges and universities' marching bands — which recently took part in a battle of the bands sponsored by Honda — will represent the candles on the cake. It'll also be decorated to re-create the look of the automaker's first storefront in Los Angeles. The float will be called "Celebration of Dreams," a fitting title for a company whose founder Soichiro Honda famously said, "The day I stop dreaming is the day I die." (The first thing you see when entering the amazing Honda Collection Hall at Twin Ring Motegi is a large, circular glass sculpture with the word "Dream" and Soichiro Honda's signature). For the parade, the Honda Insight will serve as the official pace car, while the Acura RDX will play the role of sound car. The float itself will be propelled by a modified Honda hybrid powertrain. The main float will be flanked by five "satellite" floats, each representing facets of the company. These will include a Honda Super Cub motorbike; a floral representation of a 1975 Civic CVCC; a float with crash test dummies and an arch with five stars to represent safety; a Honda Accord, which is built in the U.S.; and a float incorporating elements from the HondaJet to represent the future. The Rose Parade broadcast begins bright and early at 8 a.m. Pacific on Jan. 1. Check out the rendering at the top of the page to get a sense of what to expect. Related Video:

Five signs Honda cares about enthusiasts, again

It's a great time to be an enthusiast. From high-horsepower Hellcats to the purist BRZ, engaging automobiles are found in nearly every segment of the market. Everyone wants to join the performance parade. Everyone it seemed, but Honda. The company that built some of Formula One's most successful engines, helped launch the tuner market and gave the world a seminal supercar, has watched competitors of all stripes surge by it for the hearts, minds and dollars of enthusiasts. Until now. Honda put the rest of the auto world on notice at the New York Auto Show, revealing a jaw-dropping Civic concept, confirming the Type R will come to the United States and even adding a hatchback to the 2016 Civic line. Throw in the Acura NSX and much-improved ILX for Honda's luxury sibling, and it's undeniable the company is regaining its swagger. Once again, Honda is serious about performance, and here's five reasons why enthusiasts should believe. The Honda Civic Concept Looks Great We're psyched about the Civic concept, which was a surprise reveal earlier this month at the New York Auto Show. Clad in bright neon green, the concept edged out the Lincoln Continental for first place in our Editors' Choice awards at the show. As Editor-in-Chief Sharon Carty put it, "The color hurts so good." Yes, the green is blinding, but you don't have to squint to see the 10th generation of the Civic. Honda's concepts are the real deal, and this is the car (mostly) that will launch this fall. It's attractive, with a long hood, curvaceous sides and a simple but sporty grille. The powertrain lineup will include a 1.5-liter VTEC turbo four-cylinder paired with a six-speed manual, which should be a treat for enthusiasts. With its fresh looks and intriguing mechanicals, the concept previews an everyday driver you can get excited about. Obviously, we are. The Hatchback Returns Yep, the Civic is getting a five-door hatch in the United States. It's been a while. Honda last offered a Civic hatch for a brief time in the mid-2000s, and only as the lower-volume Si model. The new hatch will be produced at Honda's factory in the United Kingdom and imported to the United States. That's a win-win for Honda: it's using excess capacity in the UK to satiate a niche market for US buyers. The annual hatch production is reportedly expected to be 30,000 to 40,000 units, which is a drop in the bucket for the Civic lineup and its massive though declining sales.

Here's a sneak peek at the 2023 Acura Integra interior

Photos: Zac Palmer / Autoblog DAYTONA BEACH, Fla. — Acura staged its Integra Prototype at a display at the Rolex 24 at Daytona this weekend, inviting enterprising amateur and professional photographers alike to sneak a peak at the interior thanks to the bright Florida sun. The photos you're looking at here are ones we took at Rolex, and they essentially reveal what the 2023 Acura Integra's interior will look like. If you recall from the car's initial reveal, Acura did not show photos of the Prototype's interior. Before we dive too deep, though, we can tell that while the design appears to be final, some of the finer details are still a bit rough. Not all of the plastics, surfaces and badging look final, so don't expect everything you see here to directly port over to production. That said, this is still an awesome sneak peek at the upcoming Integra that we weren't expecting to get. From what we can see here, the interior design seems to take a cue from the Integra's underpinnings, which can be traced back to the sporty Honda Civic Si. Photos posted to integraforums.com show the prototype's dash before Acura's reps covered the upper portion to hide it from view. In them, you can see the mesh air vent design that debuted on the Civic, albeit with a different execution here (that treatment runs the full width of the dash in the Honda). Plus, the touchscreen infotainment rising from the dash is also in plain view. The seats look like Acura's latest seat style as opposed to Civic Si seats, and they even feature a neat two-tone black and white design. What does appear to be a direct Civic rip is the steering wheel, which gains an Acura badge and what looks like the rough outline of an A-Spec badge for Integra duty. We'll note that this likely means that the Integra will be offered in A-Spec trim, just like every other new Acura on sale today. The original Integra was never sold as an A-Spec in the U.S., but the RSX Type S (named Integra outside the U.S.) was available in A-Spec trim. Another difference between the Integra interior seen here versus the Civic is a new door panel design. Very little changes in the rear bench, though, as it's featuring the same drop-down armrest and pair of USB ports for rear occupants. The Integra Prototype is notably longer than a Civic Hatchback, but we didn't see any discernible increase in utility in the back.