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Acura will let you reserve a 2023 Integra starting next month

For anybody who is trying to get their hands on the 2023 Acura Integra right when it comes out, this one’s for you. Instead of a normal launch, Acura is launching the Integra with a reservation list.  YouÂ’ll be able to reserve and pre-order an Integra online starting March 10. Of course, the reservation process still fully involves dealerships, as Acura states, “reservations handled by participating dealers” at the bottom of its press release. Acura hasnÂ’t revealed production details or even shown us photos of the IntegraÂ’s interior yet, but since itÂ’s going to ask folks to reserve a car to buy, we suspect those details and photos will be coming soon. If you want a sneak peek, we got some photos of the partially-covered interior of the Integra Prototype. Pricing is just as vague as before, too, as Acura simply states that it “will start around $30,000.” The actual website where Acura directs you says “supply will be limited” of the Integra. In todayÂ’s market, that very well may be true. However, the base Integra has never been, nor do we expect it to be, a limited-availability model. ItÂ’s an entry-level, sporty hatchback that will eventually be widely available, even if a certain level of hype makes them thin on the ground upon initially launching. Basically, donÂ’t be fooled by the messaging. If you do want to reserve one, Acura has a sign-up on its website that will put you on a list to be notified the second the reservation site goes live. ThereÂ’s no suggestion that any deposit will be required to reserve a spot for now, but weÂ’ll be looking out for details on that closer to the launch of reservations on March 10. Related video:

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Honda's Acura NSX masterstroke: building the factory in Ohio

When Honda announced it was going to build its NSX supercar in Ohio instead of Japan, it caught everybody in the industry by surprise. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Now Honda has a supercar production facility in rural Ohio that would be the envy of any Formula One team. The people at Honda call it the PMC, but its official name is the Performance Manufacturing Center. It's a building that started out as a shipping facility for suppliers, but Honda invested $70 million to transform it into a showcase facility that will build the NSX. Honda benchmarked the assembly operations at Ferrari, Lamborghini, McLaren, and Bentley before work began on its facility. The 200,000 square-foot building will also double as a customer reception center – Honda will open the doors for customers to come see their car being built. It's also going to offer them high-speed test drives at the gigantic Transportation Research Center just down the road. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Inside, the layout is wide open and well lit. There are no stripes or lines on the floor and none of the different departments are walled off. This creates a more welcoming appearance and lets you get a comprehensive view of the entire process at a glance. And with an eye towards future lessons learned, most of the equipment is of a modular design that can be easily reconfigured or moved. The body shop and paint shop are enclosed by glass walls so that anyone can see what's going on inside. And while you'll see some automation here and there, the idea was to achieve a blend between man and machine, not to try and automate everything. This is a low-volume facility with production targeted at only eight to ten cars a day. The plant runs four days a week with one ten-hour shift. Don't expect to see rows of new NSXs parked on any dealer's lot. The car will only be built to order. Honda is obsessed with ensuring the NSX is built to the most exacting quality standards. The plant people pored over the JD Power Appeal study to determine what supercar customers care about the most, then looked at which aspects of that directly tie into manufacturing. They developed their quality control strategy with three goals in mind. First, they wanted to build everything right the first time with no adjustments.