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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura's MDX SEMA concept took the wrong parts from the NSX GT3

When it comes to SEMA show cars, the more absurd the better, such as with the 1,040-horsepower Bisimoto Hyundai Santa Fe. That's not the case with Acura's custom MDX. This crossover was designed to match the NSX GT3 racecar, and gets a custom trailer to tow it. However, instead of doing something awesome like dropping in the NSX's twin-turbo V6, Acura decided the defining characteristics of the race car were the paint, splitter, and wing. So that's what the MDX and trailer got. In addition to a matching white paint scheme with orange and black accents, the SUV wears a massive front splitter that looks like a shelf stuck close to the ground. It's the only aero modification on the vehicle, and it just looks silly, what with the massive gap between the base of the bumper and the splitter itself. There aren't any performance modifications on this SUV either, except the lowered suspension, so the only thing the splitter is likely to do is break off on the first mildly steep driveway it comes across. To complement the MDX's dubious aero aid, the custom trailer gets a "wing" at the back. Actually, it looks like Acura slapped some endplates on the back to give it a wing look. The trailer also gets running boards that extend the splitter along the side. Maybe it all works together to keep the trailering rig planted. But probably not. If Acura wants suggestions for next time, we suggest a mid-engined MDX, or perhaps one with a wild hybrid system. We'll call this a missed opportunity. Related Video: Featured Gallery Acura MDX with custom NSX GT3 Trailer: SEMA 2016 View 11 Photos Related Gallery 2017 Acura MDX SEMA concept Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Design/Style SEMA Show Acura Crossover Racing Vehicles acura mdx acura nsx gt3

Dodge shows off the electric Charger, and is the Wrangler 392 done? | Autoblog Podcast #815

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They kick things off with a roundup of the week's news, and of course the first photos of a pre-production electric Dodge Charger Daytona are the first topic. After that, the pair chat about the possible demise of the Jeep Wrangler 392 via a Final Edition meant for 2025 and ruminate on if they'd be up for buying one of the many Teslas that Hertz is offing from its rental fleet for cheap. Once the news is wrapped, the two move along to what they've been driving, starting with the first drive of the 2024 Acura TLX Type S. Then, they welcome our new Subaru WRX long-term test car and review both the Nissan Altima SL AWD and Nissan Pathfinder Platinum. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #815 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Dodge shows the Charger Daytona EV for the first time Jeep Wrangler 392 reportedly getting a Final Edition next year Would you buy a used Tesla from Hertz? Cars we're driving 2024 Acura TLX Type S Subaru WRX long-term intro 2024 Nissan Altima SL AWD 2024 Nissan Pathfinder Platinum Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Acura Dodge Jeep Nissan Tesla Coupe Crossover SUV Electric Luxury Off-Road Vehicles Performance Sedan