2007 Acura Rdx Base Sport Utility 4-door 2.3l on 2040-cars

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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Cody Loveland's Corvette-powered NSX claimed by Pikes Peak

Let there be no doubt - racing automobiles can be very dangerous. This unfortunate fact of life has been proven once again today by Cody Loveland, owner of LoveFab, who crashed his Corvette-powered tube-frame Acura NSX on the second turn of the Pikes Peak hill climb course, apparently after a rear upper control arm failed. Cody hit a wall of boulders at high speed, after which the racecar caught fire.
Cody was able to escape the blaze unhurt - minus some missing hair that was singed off in the fire - but the car appears to be a complete mess, as you can see from the image above. The LoveFab Motorsports team has vowed to do its very best to rebuilt the car in time for the competition, but we'd be awfully surprised (and impressed) if that burnt-up hulk were ready for racing with just a few days to rebuild.
We're happy to hear that Cody got away safely, and here's hoping the rest of the competitors get up the hill without incident, or, like Cody, are at least able to walk away uninjured if they don't.

2013 Acura ILX Hybrid

This Is Not The Acura You're Looking For
Mid-level luxury brands have always had to do a bit of leg work to distance themselves from their more common cousins. Thanks to generation after generation of pervasive badge engineering (much of it from the Big Three), buyers can't be blamed for looking at brands like Buick, Lincoln, Infiniti, Lexus and yes, Acura as tarted up versions of Chevrolet, Ford, Nissan, Toyota and Honda products. For much of its lifetime in the automotive landscape, however, Acura has excelled at putting distance between its offerings and that of its parent company thanks to cars with superior driving dynamics, quieter cabins and clean, attractive aesthetics.
Yes, outliers and dull spots can be found in the company's recent track record, but by and large, Acura products remain situated well above the Honda rabble. When the brand announced it was getting serious about the luxury small car game with the ILX, those of us with a set of the company's keys in our past couldn't help but envision an honest successor to the long-dead Integra. Turns out, that wasn't what Acura had in mind.