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Honda reports $1.9 billion profit in first quarter despite sales lag at home

Ford, General Motors and Chrysler have been living in a world of sunshine and buttercups after their April-through-June financials hit the newswire, and Toyota is doing pretty good as well. Honda? Not so much.
While Japan's third-largest manufacturer saw $1.9 billion in profits, the 5.1-percent jump was lower than expected thanks to a drop in its home-market sales. US sales also took a sting, as Honda hasn't been able to match the SUV and truck demand that are currently permeating the American market, despite an uptick in Accord sales.
Honda's initial forecasts targeted a take of 209.3 billion yen ($2.1 billion at today's rates), and while a $200 million shortfall is nothing to sniff at, we'd hardly take this as Honda being in trouble. And even with the dip, Honda hasn't adjusted its forecast for the fiscal year, which remains at 780 billion yen ($7.9 billion).

2015 Acura TLX driving to be a 'red carpet athlete' [w/video]

Herein lies the broom that will sweep away both the TL and the TSX, and its name is the Acura TLX Prototype. Proposed as a "red carpet athlete," the production midsize TLX will slot in between the ILX and RLX range-topper in the brand's sedan lineup while presenting its take on "luxury refinement and sports-sedan athleticism with exhilarating performance."
Custom five-spoke alloys on low-profile tires support a sedan full of design cues honed on other Acura models, including a chiseled hood and exaggerated fender lines with shorter overhangs (the TLX is 3.8 inches shorter than but has the same wheelbase as the TL), all draped in Athletic Red Pearl paintwork. Acura's Jewel Eye headlights get a supporting act from the side mirrors, where a strip of LEDs light up dynamically when the turn signal is used.
The TLX's upscale powertrain option will be a direct-injected 3.5-liter V6 with cylinder deactivation, paired with a new nine-speed automatic.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.