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2014 Acura MDX [w/video]

Refinement Rather Than Revolution
Before we get into the meat and potatoes of the 2014 Acura MDX, let's pause for just a moment and talk about the current, still-sitting-at-dealerships 2013 model. It's a pretty good machine. Perhaps guilty only of falling to the backburners of our minds in recent years because, well, the old girl's not gotten any younger. But every time we drove this second-generation MDX, our thoughts were the same - good to drive, pleasant to sit in and a pretty decent value.
Acura's customers felt the same way, and so when it came time to design and engineer the third-generation MDX, the vehicle's formula wasn't shaken up at all. Despite the fact that it uses a brand-new platform and offers a host of upgrades, the key points addressed by the company's engineers were the specific requests of customers and shoppers in the segment - changes that amounted to nothing radical. After all, if it ain't broke, don't fix it.

Acura claims MDX is best-selling luxury 3-row ever

Business for Acura has been in a weird place, recently, and the company's latest car launches have been especially rocky. For example, the ILX Hybrid was recently discontinued after just two model years with only about 2,660 sold in that time. The company also delayed the launch of its new TLX by a few months until later this summer. However, despite its issues with sedans, the automaker's utility-vehicle business in absolutely booming. In fact, it now claims that the MDX is the best-selling three-row, luxury SUV, ever.
The MDX is already leading its class this year with 30,664 units sold through June 2014, up 68.4 percent compared 2013. Also, in five of the last six months of reported sales, Acura has posted gains. It appears that the company's utility lineup is really pushing it along.
To take the bestseller ever crown, Acura claims that through its three generations, the MDX has sold a cumulative 692,710 units. The premium model has also been at the top of the annual sales rankings for three-row luxury crossovers every year since 2002. The company believes that its nearest competitor is the Lincoln Navigator with an estimated 420,000 lifetime sales, and even arguably more comparable vehicles like the BMW X5 and Mercedes-Benz M-Class only have 350,000 or fewer sales under their belts. Of course, it probably doesn't hurt that the MDX has one of the lower starting prices in its class.

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."