2007 Acura Mdx Base Sport Utility 4-door 3.7l on 2040-cars

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2014 Acura MDX priced from $42,290*

The fully redesigned 2014 MDX goes on sale in July, and Acura has now confirmed that its largest crossover will be priced at $42,290 (*plus $895 for destination). Unlike previous MDX models, Acura will offer the 2014 model with both front- and all-wheel drive (the automaker's fantastic Super-Handling All-Wheel Drive, at that), and this base price is for the standard, two-wheel-drive MDX model. At the base level, this new pricing represents a $990 decrease over the outgoing, AWD-only 2013 model.
Four trim levels will be offered across the range, all of which use Acura's direct-injected 3.5-liter V6 engine good for 290 horsepower and 267 pound-feet of torque, mated to a six-speed automatic transmission. Standard features include things like push-button start, Acura's fancy new Jewel Eye LED headlights, the next-generation AcuraLink system, an eight-inch multi-function display screen, blind spot monitoring and a premium sound system.
Moving up from there, the Technology package ($46,565) gains 19-inch wheels (18s are standard), forward collision warning, lane departure warning, a color TFT display, rain-sensing wipers and more. The Entertainment Package (bundled into one $48,565 model) adds rear seat entertainment to all of that. At the top end, the MDX Advance model gets unique wheels, remote engine start, 12-speaker ELS premium audio, adaptive cruise control and more. Adding Super-Handling All-Wheel Drive to any of these models results in a $2,000 price jump.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Honda updates Takata airbag recall status for some models

The net enveloping vehicles in the Takata airbag inflator recall just seems to keep widening. Honda is now updating its previous campaign to revise the status for even more models that were ever registered in (or originally sold in) 13 high-humidity US states and territories.
All of these vehicles were included in the company's earlier repairs. However, at the time this fix was titled "a safety improvement campaign." This latest action upgrades that condition to "a formal recall," according to Honda's official statement. The models include: the 2003-2005 Honda Accord, 2001-2005 Civic (pictured above), 2002-2005 CR-V, 2003-2004 Element, 2002-2004 Odyssey, 2003-2005 Pilot, 2006 Ridgeline, 2003-2005 Acura MDX and the 2005 Acura RL. All of these need to have their passenger-side, front airbag inflator replaced, and the recall affects Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico, the US Virgin Islands, Saipan, Guam and American Samoa.
As with the rest of these affected vehicles, it's possible in a collision for the inflator to rupture spraying metal shrapnel at occupants. There are at least 139 injuries attributed to this problem from a variety of automakers so far. Among this latest population of vehicles, Honda says there have been no confirmed injuries or fatalities related to these exploding inflators.