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Hyundai Santa Cruz, Kona N and Elantra Hybrid | Autoblog Podcast #691

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor, James Riswick. They've been driving a lot of new cars, including the 2022 Hyundai Santa Cruz pickup, 2022 Hyundai Kona N, 2021 Hyundai Elantra Hybrid, 2021 Acura TLX Type S and 2022 Hyundai Genesis G70. Lamborghini revealed a modern interpretation of the Countach, for better or worse. Finally, they heelp a listener replace a 2013 Ford Edge in this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #691 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2022 Hyundai Santa Cruz 2022 Hyundai Kona N 2021 Hyundai Elantra Hybrid 2021 Acura TLX Type S 2022 Hyundai Genesis G70 Lamborghini Countach LPI 800-4 revealed Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2025 Acura ADX teased as the new entry-level crossover

Acura’s SUVs might not have the luxury cache that models from Lexus and others bring to the table, but their sporty looks and somewhat spritely performance have kept them relevant enough. The automaker is growing its lineup in 2025 with the addition of the ADX, an Integra-based crossover positioned as the new entry point to the Acura catalog. The ADX joins the long-running RDX, MDX, and the new, all-electric ZDX crossover. AcuraÂ’s fourth SUV will get a turbocharged engine and slot under the RDX as a smaller, less expensive option to attract younger buyers. A fourth utility vehicle only expands AcuraÂ’s catalog to six models overall, which is still far short of the expansive though somewhat repetitive Lexus lineup, which offers hybrids and several variants of some models. Emile Korkor, AcuraÂ’s AVP of national sales, said, “The 2025 Acura ADX will add a fourth SUV to our lineup and a new gateway model ready to build on the incredible success of Integra, helping make Acura a destination brand for a new generation of buyers. With the first-ever ADX and all-electric ZDX, the Acura lineup will have SUVs covered from A to Z.” Acura didnÂ’t share any other details about the ADX, but its pricing will likely land somewhere in the mid-to-high-$30,000 range to start. ThatÂ’s roughly midway between the IntegraÂ’s $31,800 starting price and the base RDXÂ’s $44,350 MSRP. If its powertrain matches up with the IntegraÂ’s, performance will be lively, but it wouldnÂ’t be out of the question to see a hybrid pulled from the Civic or other Honda at some point down the line. Beyond the new SUVs, Acura updated the flagship MDX for 2025. Changes include refreshed styling with new wheel designs for some trims and the removal of the frustrating touchpad infotainment system that never really became easier to use over time. In its place is a new 12.3-inch touchscreen that early reviews suggest is a significant improvement.     Acura Crossover SUV